Hello, I'm currently vetting new vendors for our AB Testing Capabilities. Currently, we use Conductrics, but it's not very user-friendly as far as a non-technical person setting up the campaigns. I don't consider it scalable or AGILE for our business needs, and we have a very small team so there is also some resource constraint there. We are a DTC brand and looking for ways to improve Acquisition, Engagement, and Retention through personalization and targeting optimizations. AB Tasty tool looks very user-friendly for a non-technical person. Can someone provide some insight from others' experiences with these tools? Ease of use, package flexibility, support, strategic components etc. Thanks Shari Bijaczyk
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