AB Tasty vs Google Optimize: What are the differences?

# Key Differences Between AB Tasty and Google Optimize

AB Tasty and Google Optimize are both popular tools for A/B testing and personalization, but they have some key differences that set them apart. Below are the main differences between AB Tasty and Google Optimize:

1. **Ease of Use**: AB Tasty is known for its user-friendly interface, making it easy for marketers and non-technical users to create experiments and make changes. On the other hand, Google Optimize is more technical and may require some coding knowledge to fully utilize its features.

2. **Advanced Targeting Options**: AB Tasty offers a wide range of targeting options, allowing users to target specific audience segments based on various criteria. Google Optimize, while powerful, has fewer advanced targeting capabilities compared to AB Tasty.

3. **Integration with Other Tools**: AB Tasty has robust integrations with various marketing tools, CRMs, and analytics platforms, making it easier for users to combine data and create more personalized experiences. Google Optimize, while it integrates well with Google Analytics, may not have as many integrations with other third-party tools.

4. **Level of Support**: AB Tasty is known for its excellent customer support, offering dedicated account managers and a responsive support team. Google Optimize, being a Google product, relies more on community forums and online documentation for support.

5. **Cost**: While both AB Tasty and Google Optimize offer free versions, AB Tasty's pricing is more transparent and scalable based on the features and volume of traffic, whereas Google Optimize's pricing can become more complex as users scale up their testing efforts.

In Summary, when choosing between AB Tasty and Google Optimize, consider factors such as ease of use, advanced targeting options, integration capabilities, level of support, and cost to determine which tool best fits your A/B testing and personalization needs.