AEM vs Kentico: What are the differences?

# Introduction
When deciding between Adobe Experience Manager (AEM) and Kentico for your web development needs, it is crucial to understand the key differences between these two popular content management systems.

1. **Architecture**:
   AEM is built on Java and uses a Java Content Repository (JCR) for data storage, while Kentico is based on ASP.NET and utilizes Microsoft SQL Server as its database. This difference in architecture can impact scalability, performance, and development approach for each platform.

2. **Customization Flexibility**:
   AEM offers more flexibility in customization through its modular architecture, allowing developers to create custom components and extend functionalities easily. On the other hand, Kentico provides a more structured approach to customization through its pre-built modules and widgets, which can limit the extent of customization options available.

3. **Ease of Use**:
   Kentico is often considered more user-friendly and intuitive for content editors and marketers, with a user-friendly interface and drag-and-drop functionalities. AEM, while powerful, can have a steeper learning curve due to its complexity and extensive feature set.

4. **Cost**:
   AEM is known for its high licensing fees and associated costs, making it more suitable for larger enterprises with substantial budgets. Kentico, on the other hand, offers more affordable pricing options, making it a more cost-effective solution for mid-sized businesses and organizations.

5. **Community Support**:
   AEM has a strong developer community and resources available, making it easier to find documentation, plugins, and solutions to common challenges. Kentico also has a supportive community but may not be as extensive as AEM's, impacting the availability of resources for troubleshooting and development.

6. **Scalability**:
   AEM is designed for enterprise-level scalability and performance, making it a preferred choice for large-scale websites with high traffic volumes. Kentico can also scale effectively but may require additional configuration and optimization to match the scalability levels of AEM.

# Summary
In Summary, the key differences between AEM and Kentico lie in their architecture, customization flexibility, ease of use, cost, community support, and scalability, each catering to specific requirements and preferences in web development.