AdEx vs Adzerk: What are the differences?
What is AdEx? An open-source, transparent & fraud-proof display advertising. It is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. It is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange.
What is Adzerk? It helps sites and apps find new revenue streams via APIs that make it easy to programmatically promote content and serve ads. It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform.
AdEx and Adzerk can be primarily classified as "Advertising" tools.
Some of the features offered by AdEx are:
- fraud-proof display advertising
- trust-minimized solution for digital advertising
- built on the Ethereum blockchain
On the other hand, Adzerk provides the following key features:
- Decision API
- 2nd-Price Auction Algorithms
- UserDB Data Management Platform