Airship vs Urban Airship: What are the differences?

Key Differences Between Airship and Urban Airship

1. Origin and Relationship: Airship and Urban Airship are different entities, with Airship being a customer engagement platform that offers automation and messaging tools, while Urban Airship is a former brand of the same company that focused solely on push notifications.

2. Focus on Services: Airship provides a broader range of services beyond push notifications, including in-app messaging, SMS, email, and mobile wallet capabilities, catering to a wider array of communication channels. On the other hand, Urban Airship primarily concentrated on push notifications for mobile apps.

3. Integration and Interface: Airship offers more robust integration capabilities and a comprehensive set of APIs, enabling seamless connectivity with other platforms and systems. Urban Airship, being primarily focused on push notifications, may have a more straightforward interface and limited integrations.

4. Target Audience: Airship targets large enterprises and brands with complex messaging needs and extensive user bases, offering scalable solutions to meet their requirements. Urban Airship, on the other hand, may have catered more to smaller businesses or startups with simpler mobile engagement needs.

5. Product Development and Support: Airship's product roadmap and development focus may be geared towards expanding its customer engagement platform offerings and features, while Urban Airship may have seen limited updates or enhancements, post its rebranding.

6. Branding and Market Positioning: Airship positions itself as a comprehensive customer engagement platform that goes beyond mobile push notifications, catering to omnichannel communication needs, while Urban Airship, with its previous focus, may have been primarily associated with mobile app notifications in the market.

In Summary, Airship and Urban Airship differ in origins, services offered, focus on communication channels, integration capabilities, target audiences, product development strategies, and market positioning.