Google Tag Manager vs Alation: What are the differences?
What is Google Tag Manager? Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
What is Alation? Enterprise Data Catalog & Data Governance. The leader in collaborative data cataloging, it empowers analysts & information stewards to search, query & collaborate for fast and accurate insights.
Google Tag Manager and Alation can be categorized as "Analytics Integrator" tools.