Amazon A/B Testing vs Optimimo: What are the differences?

What is Amazon A/B Testing? An easy way to run in-app experiments. Run A/B Tests on the fly without writing client-side code or redeploying your app.

What is Optimimo? Real-time Mobile A/B Testing Platform. Optimimo provides flexible A/B testing and multivariate testing software that leverages segmentation by screen size, OS version, network connectivity, etc. This enables behavioral targeting on mobile, app usability testing etc. Also with features such as mobile Heatmaps, Navigation Flow Charts, Usability Surveys, Notification Popups, studying gyro movements of users and much more, you can be sure that all your conversion rate optimization requirements are fully covered by our product.

Amazon A/B Testing and Optimimo can be categorized as "Mobile A/B Testing" tools.

Some of the features offered by Amazon A/B Testing are:

• Free service
• Easy integration
• Custom segmentation

On the other hand, Optimimo provides the following key features:

• Easy Implementation- Easy to integrate SDK that takes you just 10 minutes to before you start testing
• Idea Factory- Run variety of A/B tests ranging from Icons to Landing page layouts. Get some crazy mobile testing ideas here
• Real-Time Metrics- View variation performance, click maps, path flows and conversions in real time.