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Braintree Metrics vs GoCardless: What are the differences?
Developers describe Braintree Metrics as "Actionable insights into your most important SaaS metrics, from your Braintree account". BTMetrics automagically calculates your most important SaaS metrics, so you can throw away the spreadsheets and get back to growing your business. On the other hand, GoCardless is detailed as "The UK's #1 for online Direct Debit". GoCardless makes it super simple for businesses to take regular payments online direct from their customers' bank accounts, perfect for invoicing and recurring subscriptions.
Braintree Metrics can be classified as a tool in the "Payments Analytics" category, while GoCardless is grouped under "Payment Services".
Some of the features offered by Braintree Metrics are:
- Your most important SaaS metrics, like your Monthly Recurring Revenue (MRR), Average Revenue Per User, Lifetime Value of a Customer, Churn Rates, Active Customer Count, Upgrades, Downgrades, Cancelations, and more
- BTMetrics will analyze your historical Braintree data and give you actionable insights from it
- With BTMetrics you’ll get a summary email of your most important metrics, every day
On the other hand, GoCardless provides the following key features:
- Low pricing for everyone
- Simple dashboard for managing payments
- Developer friendly
We use GoCardless to simplify the way clients and partners pay for our services. What intrigued us is the quick and easy ACH feature that gives our clients the option to log in with their bank account and shoot the funds directly to our account. The fee, compared to Stripe is less. Stripe and PayPal charge 2.9% + 30c and Stripe also forces the client to enter in all of their payment details manually and then if the payment doesn't work, the client has to try all over again. GoCardless charges 1% + 25c which is much more reasonable dealing with the large projects that we are currently working on.
We integrate GoCardless with Xero to easily send out quick invoices, receive the funds and track all revenue in one place.
With COVID-19 looming over us, businesses are, more than ever, looking for ways to set up online payments.
And having recently gone through implementing both Stripe and GoCardless to get monthly subscriptions set up and automated on my company website, I felt there was no better time to write this blog post!
If you're currently looking at working with a Payment Gateway provider API, or you're currently working with one but are not a fan, are looking to automate things a bit more, or are just generally thinking about changing, then you should have a read of my latest blog post where I compare Stripe and GoCardless.
I compare APIs in depth, specifically the subscription checkout flow that both offer (they're very similar, with some BIG differences).
There are plenty of code examples on how to set it up in a Node.js environment and right at the end, I rate each API based on the following factors:
- API ease of use
- API documentation
- Payment pages
- Costs / fees
- Security
- Developer appeal
- Customer experience
- Free Trial
So feel free to check it out, and I hope you like it. Please leave any feedback as it is very helpful. Thanks!
