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  1. Stackups
  2. Application & Data
  3. Platform as a Service
  4. Realtime Backend API
  5. CleverTap vs Firebase

CleverTap vs Firebase

OverviewDecisionsComparisonAlternatives

Overview

Firebase
Firebase
Stacks42.5K
Followers36.0K
Votes2.0K
CleverTap
CleverTap
Stacks92
Followers128
Votes25

CleverTap vs Firebase: What are the differences?

Introduction: CleverTap and Firebase are popular mobile app analytics and engagement platforms that offer various features to help businesses understand and engage with their users. While there may be some overlap in their functionalities, there are several key differences between the two platforms.

  1. Data Management: CleverTap offers a unified view of user data by stitching together various attributes and events to create a holistic user profile. It provides flexibility in managing the custom attributes and events, allowing deep segmentation and targeting options. On the other hand, Firebase relies on user properties and predefined event types, offering a simpler data management approach but with less flexibility in customizing and segmenting user data.

  2. User Segmentation: CleverTap excels in user segmentation with its advanced segmentation engine. It allows businesses to create highly targeted segments based on various criteria such as behavior, demographics, location, and more. The platform offers a wide range of segmentation filters and operators, enabling precise targeting for personalized messaging. Firebase, although capable of basic user segmentation, lacks the advanced segmentation capabilities provided by CleverTap.

  3. Engagement Channels: CleverTap offers a multitude of channels for user engagement, including push notifications, in-app messages, emails, SMS, web push, and more. It provides a seamless omnichannel experience, allowing businesses to reach their users across different platforms and devices. Firebase, on the other hand, mainly focuses on push notifications and in-app messaging, offering limited options for other engagement channels.

  4. Automation and Personalization: CleverTap provides extensive automation and personalization capabilities, allowing businesses to set up behavior-based triggers, dynamic content, and personalized user journeys. The platform offers advanced AI-powered features such as predictive segmentation and Next Best Action recommendations. Firebase offers basic automation features but lacks the advanced personalization capabilities provided by CleverTap.

  5. Analytics and Reporting: CleverTap offers detailed analytics and reporting capabilities, providing businesses with insights into user behavior, campaign performance, revenue attribution, and more. It allows for the creation of custom reports and visualizations, facilitating data-driven decision-making. Firebase also provides analytics and reporting but focuses more on app performance metrics rather than user behavior and engagement insights.

  6. Integration and Ecosystem: CleverTap offers seamless integration with various third-party tools and platforms, including CRM systems, marketing automation platforms, data warehouses, and more. It provides an open ecosystem with APIs and SDKs for easy integration and data exchange. Firebase, being a Google product, integrates well with other Google services and offers smooth integration with Google Analytics and Google Ads. However, it may have limited integration options compared to CleverTap's extensive ecosystem.

In Summary, CleverTap offers advanced data management, user segmentation, engagement channels, automation, personalization, analytics, and integration capabilities, making it a comprehensive solution for mobile app analytics and engagement. Firebase, while providing basic analytics and engagement features, may fall short in terms of advanced segmentation, omnichannel engagement, and customization options.

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Advice on Firebase, CleverTap

Jared
Jared

Contractor at Insight Global

Aug 9, 2019

ReviewonFirebaseFirebase

I started using Firebase over 5 years ago because of the 'real-time' nature. I originally used to use Real Time Database, but now I use Cloud Firestore. I recommend using the Google Firebase PaaS to quickly develop or prototype small to enterprise level web/mobile applications. Since Google purchased Firebase, it has exploded and it growing rapidly. I also find some level of comfort that it is Backed by Google.

272k views272k
Comments
Noam
Noam

Jul 16, 2020

Needs adviceonNode.jsNode.jsExpressJSExpressJSReactReact

We are starting to work on a web-based platform aiming to connect artists (clients) and professional freelancers (service providers). In-app, timeline-based, real-time communication between users (& storing it), file transfers, and push notifications are essential core features. We are considering using Node.js, ExpressJS, React, MongoDB stack with Socket.IO & Apollo, or maybe using Real-Time Database and functionalities of Firebase.

1.15M views1.15M
Comments

Detailed Comparison

Firebase
Firebase
CleverTap
CleverTap

Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Add the Firebase library to your app and get access to a shared data structure. Any changes made to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.;Firebase apps can be written entirely with client-side code, update in real-time out-of-the-box, interoperate well with existing services, scale automatically, and provide strong data security.;Data Accessibility- Data is stored as JSON in Firebase. Every piece of data has its own URL which can be used in Firebase's client libraries and as a REST endpoint. These URLs can also be entered into a browser to view the data and watch it update in real-time.;Real-time Synchronization- Firebase takes a new approach to the way data is moved around an app. Rather than using a traditional request & response model, it works by synchronizing data between devices. Whenever your data changes, all clients are immediately notified within milliseconds. The synchronized data is also persisted, allowing new clients to be immediately updated.;First-class Data Security- Traditional applications intermix security code with application code, whereas Firebase treats security as a first-class feature. You define your security policies in one place using a flexible rules language, and Firebase ensures that they are consistently enforced across all parts of your application. Having all your security logic in one place allows for easy auditing and helps you avoid security mistakes. The safety and security of your data is our top priority.;Automatic Scaling- The Firebase API is built from the ground up for performance and scale. Whenever your data changes, Firebase calculates the minimum set of updates required to keep all your clients in sync. In addition, all Firebase API functions are designed to scale linearly with the size of the data being synchronized. More importantly, Firebase handles all of the scaling and operations for you. Your app will scale from its first user to its first million without any code changes.;Servers are Optional- Firebase can provide all of the data storage, control, and transmission needs of most apps. In many cases, Firebase can completely replace your server and server-side code. This means you no longer need to build complicated backend software and can instead focus on your application logic and your customers.
Funnels;Retention Cohorts;Attribution;App Uninstalls;Rich User Profiles;Push Notifications; In-App Notifications; Facebook Remarketing; Email Messages;Web Notifications;Triggered & Scheduled Campaigns;Clever Campaigns
Statistics
Stacks
42.5K
Stacks
92
Followers
36.0K
Followers
128
Votes
2.0K
Votes
25
Pros & Cons
Pros
  • 371
    Realtime backend made easy
  • 270
    Fast and responsive
  • 242
    Easy setup
  • 215
    Real-time
  • 191
    JSON
Cons
  • 31
    Can become expensive
  • 16
    No open source, you depend on external company
  • 15
    Scalability is not infinite
  • 9
    Not Flexible Enough
  • 7
    Cant filter queries
Pros
  • 6
    Great real time analytics and engagement tool
  • 3
    Cost effective
  • 3
    Custom events and profiles
  • 3
    Beautiful inapp notifications
  • 3
    Real-time insights and analytics
Cons
  • 1
    Too expensive
Integrations
Trigger.io
Trigger.io
Famo.us
Famo.us
Backbone.js
Backbone.js
Ember.js
Ember.js
AngularJS
AngularJS
React
React
No integrations available

What are some alternatives to Firebase, CleverTap?

Socket.IO

Socket.IO

It enables real-time bidirectional event-based communication. It works on every platform, browser or device, focusing equally on reliability and speed.

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

PubNub

PubNub

PubNub makes it easy for you to add real-time capabilities to your apps, without worrying about the infrastructure. Build apps that allow your users to engage in real-time across mobile, browser, desktop and server.

Pusher

Pusher

Pusher is the category leader in delightful APIs for app developers building communication and collaboration features.

SignalR

SignalR

SignalR allows bi-directional communication between server and client. Servers can now push content to connected clients instantly as it becomes available. SignalR supports Web Sockets, and falls back to other compatible techniques for older browsers. SignalR includes APIs for connection management (for instance, connect and disconnect events), grouping connections, and authorization.

Ably

Ably

Ably offers WebSockets, stream resume, history, presence, and managed third-party integrations to make it simple to build, extend, and deliver digital realtime experiences at scale.

Syncano

Syncano

Syncano is a backend platform to build powerful real-time apps more efficiently. Integrate with any API, minimize boilerplate code and control your data - all from one place.

NATS

NATS

Unlike traditional enterprise messaging systems, NATS has an always-on dial tone that does whatever it takes to remain available. This forms a great base for building modern, reliable, and scalable cloud and distributed systems.

SocketCluster

SocketCluster

SocketCluster is a fast, highly scalable HTTP + realtime server engine which lets you build multi-process realtime servers that make use of all CPU cores on a machine/instance. It removes the limitations of having to run your Node.js server as a single thread and makes your backend resilient by automatically recovering from worker crashes and aggregating errors into a central log.

deepstream.io

deepstream.io

Scalable Server for Realtime Web Apps with JSON structures that can be read, manipulated and listened to, messages that can be sent to one or more subscribers, and request response workflows, between two clients or servers.

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