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Hootsuite vs Lateral: What are the differences?
What is Hootsuite? A social media management platform. It manages all your social media in one place. From finding prospects to serving customers, it helps you do more with your social media. The system's user interface takes the form of a dashboard, and supports social network integrations.
What is Lateral? The ultimate API for recommending your content. Delight your users with personalised content recommendations. It's easy to set up and works with or without collaborative data. The Lateral API is trained on 10s of millions of high quality documents from law, academia and journalism. It can understand any document and provide intelligent recommendations.
Hootsuite belongs to "Social Media Tools" category of the tech stack, while Lateral can be primarily classified under "Machine Learning as a Service".