Personas vs Indicative: What are the differences?
Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, Indicative is detailed as "The next generation of web and mobile analytics". It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.
Personas and Indicative can be primarily classified as "Customer Analytics" tools.
Some of the features offered by Personas are:
- Identity Resolution - Unify user history across devices and channels into one comprehensive profile
- Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
- Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
On the other hand, Indicative provides the following key features:
- Behavioral analytics
- 1 billion free user actions per month
- Unlimited user seats