Indicative vs Personas

Indicative
Indicative

4
1
+ 1
0
Personas
Personas

13
19
+ 1
0
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Personas vs Indicative: What are the differences?

Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, Indicative is detailed as "The next generation of web and mobile analytics". It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

Personas and Indicative can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, Indicative provides the following key features:

  • Behavioral analytics
  • 1 billion free user actions per month
  • Unlimited user seats

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What is Indicative?

It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

What is Personas?

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
What companies use Indicative?
What companies use Personas?
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    What tools integrate with Indicative?
    What tools integrate with Personas?

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    What are some alternatives to Indicative and Personas?
    Woopra
    Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
    Sherlock
    Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
    Koko Analytics
    It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.
    SendGrid Email Analytics by Keen IO
    SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.
    trak.io
    Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.
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    Interest over time
    How much does Indicative cost?
    How much does Personas cost?
    Pricing unavailable