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Insights vs Looker: What are the differences?
Data Exploration and Visualization: Insights provides customizable dashboards and visualization tools to explore data, while Looker offers a more structured approach with robust data exploration capabilities and a wide range of visualization options that can be customized extensively.
Collaboration and Sharing Features: Insights allows users to easily share reports and insights within the platform, whereas Looker provides more advanced collaboration features such as sharing interactive dashboards, scheduling reports, and embedding analytics in other applications, making it easier for teams to work together and share insights.
Data Modeling and Transformation Capabilities: Looker has a strong focus on data modeling and transformation, allowing users to build complex data models, perform advanced calculations, and create reusable data transformations, while Insights offers basic data modeling capabilities and limited options for data transformation.
Integration with External Data Sources: Insights supports integration with a wide range of external data sources, including popular cloud services and databases, while Looker offers seamless integration with various external data sources, making it easier to combine data from multiple sources and perform advanced analytics.
User Interface and Ease of Use: Insights features a user-friendly interface with simple drag-and-drop functionalities for creating reports and dashboards, while Looker has a more sophisticated interface that caters to users with a technical background, offering powerful capabilities for data analysis and visualization.
Customization and Extensibility: Looker allows for extensive customization and extensibility through its API and development framework, enabling users to build custom applications and integrations, while Insights has limited customization options and does not provide the same level of extensibility for developers.
In Summary, Insights and Looker have key differences in data exploration and visualization, collaboration features, data modeling and transformation capabilities, integration with external data sources, user interface, and customization and extensibility.
We are a consumer mobile app IOS/Android startup. The app is instrumented with branch and Firebase. We use Google BigQuery. We are looking at tools that can support engagement and cohort analysis at an early stage price which we can grow with. Data Studio is the default but it would seem Looker provides more power. We don't have much insight into Amplitude other than the fact it is a popular PM tool. Please provide some insight.
Hello Mohan,
To be honest, I don't have experience working with analytics on apps and also I don't have experience with Looker, so I cannot say I will suggest that one. I know that Amplitude is a known product analytics tool for apps. I know that in the #GoPractice course, Oleg (CEO GoPractice) was using Amplitude in all his experience with mobile game apps, so I guess apps could work well too. I have experience using Amplitude for SaaS solutions and it is great to create all kinds of analytics for the product. Then Google Datastudio is the classic solution to create dashboards and reports connect it with any data source. Also, some people, instead of Amplitude are using the new Google Analytics, @GoogleAnalytics #GA4 or Mixpanel. However, my suggestion is to use Amplitude and if there are reports that you cannot answer with Amplitude, use Google Data Studio.
I hope that could help you.
Cheers,
Very easy-to-use UI. Good way to make data available inside the company for analysis.
Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.
Can be embedded into product to provide reporting functions.
Support team are helpful.
The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.
Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.
And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.
Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.
Pros of Insights
Pros of Looker
- Real time in app customer chat support4
- GitHub integration4
- Reduces the barrier of entry to utilizing data1
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Cons of Insights
Cons of Looker
- Price3
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What is Insights?
What is Looker?
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