1. Target Audience: Threads caters to a younger demographic, focusing on trendy and fashion-forward designs, while Zeta targets a more sophisticated and classic audience with timeless pieces.
2. Price Range: Threads offers more affordable clothing options compared to Zeta, making it accessible to a wider range of consumers, whereas Zeta is positioned as a premium brand with higher price points.
3. Design Aesthetic: Threads is known for its bold and experimental designs, incorporating vibrant colors and patterns, while Zeta emphasizes minimalist and elegant styles with a focus on quality materials.
4. Marketing Strategy: Threads engages heavily in social media marketing and collaborations with influencers to reach a younger audience, whereas Zeta relies on traditional advertising and word-of-mouth marketing to maintain its prestige and exclusivity.
5. Product Range: Threads offers a wide variety of casual and streetwear options, including activewear and loungewear, whereas Zeta specializes in formal and evening wear, including tailored suits and evening gowns.
6. Brand Image: Threads is perceived as a trendy and youthful brand that embraces individuality and self-expression, while Zeta is viewed as a luxury brand that exudes sophistication and elegance.

In Summary, Threads and Zeta differentiate themselves in terms of target audience, price range, design aesthetic, marketing strategy, product range, and brand image in the fashion industry.