Swati Jain
Jan 21, 2021
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Marketo
MarketoMarketo
Marketing AutomationWhat is Marketo?
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.
Key Features
Email- Build relationships with highly personalized email and nurture campaignsAutomation- Do more with less by automating marketing and sales activitiesInbound- Attract more prospects through engaging content and SEO/SEM optimizationSocial- Amplify reach across all channels with integrated social sharing, engagement and promotionLead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-readyEvents- Completely automate marketing programs for webinars and tradeshowsLanding Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-dropSales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRMAnalytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Marketo Pros & Cons
Pros of Marketo
- ✓Salesforce.com integration
- ✓Complex automation
Cons of Marketo
No cons listed yet.
Marketo Alternatives & Comparisons
What are some alternatives to Marketo?
Google AdSense
It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
