Amplitude vs Heatmaps.io

Overview

Heatmaps.io

Stacks3

Followers14

Votes0

Amplitude

Stacks887

Followers701

Votes36

Amplitude vs Heatmaps.io: What are the differences?

Key Differences between Amplitude and Heatmaps.io

Amplitude and Heatmaps.io are both analytics tools used for understanding user behavior and improving website performance. However, they differ in several key aspects.

1. Data Collection Methodology: Amplitude primarily uses event-based tracking, storing and analyzing discrete user interactions, such as button clicks or screen views. On the other hand, Heatmaps.io uses session-based tracking, capturing continuous user sessions and generating visual heatmaps showcasing the most and least clicked areas on a web page.

2. Visualization Capabilities: Amplitude focuses on generating insights through charts, graphs, and reports, which provide a detailed breakdown of user actions and behavior. In contrast, Heatmaps.io's primary feature is its heatmaps, which visually represent user interaction patterns using colors, allowing quick identification of areas with high or low engagement.

3. Data Analysis Flexibility: Amplitude offers a wide range of analysis options, including cohort analysis, funnel analysis, and user segmentation. Additionally, it provides advanced querying capabilities, allowing users to create custom metrics and perform complex data analysis. In contrast, Heatmaps.io focuses solely on visualizing user interactions and does not provide extensive analysis tools.

4. Real-time Reporting: Amplitude provides real-time reporting, allowing users to monitor user interactions as they occur and make data-driven decisions in real time. This real-time functionality is especially useful for businesses that require immediate insights for time-sensitive campaigns or website optimizations. Heatmaps.io, however, is not designed for real-time reporting and provides session-based data analysis instead.

5. Pricing Model: Amplitude follows a tiered pricing model, offering different plans based on the required features and volume of tracked events. This pricing approach allows businesses to choose a plan that aligns with their specific needs and budget. In contrast, Heatmaps.io offers a fixed monthly cost for unlimited sessions and heatmaps, providing greater affordability for businesses with high traffic websites.

6. Integration Options: Amplitude offers integrations with various third-party tools and platforms, such as Salesforce, Google Analytics, and Zendesk, allowing businesses to integrate their analytics data with other systems. Heatmaps.io, on the other hand, provides limited integration options, restricting data sharing and cross-platform analysis capabilities.

In summary, the key differences between Amplitude and Heatmaps.io lie in their data collection methodology, visualization capabilities, data analysis flexibility, real-time reporting, pricing model, and integration options. While Amplitude provides detailed event-based tracking and advanced analysis features, Heatmaps.io focuses on visualizing user interactions through heatmaps, offering a more cost-effective solution for businesses looking for session-based insights.

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Advice on Heatmaps.io, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Heatmaps.io	Amplitude
Mobile usability analytics. Track users touches, gestures, device data and user flow to learn how users interact with your iOS app.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
View all touches heatmap; View pinch gesture statistics; View swipe gesture statistics; View rotation gesture statistics; View device orientation statistics; View device shakes statistics; View time spent on each screen; View interactive user navigation flow graph; View engagement statistics;	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 3	Stacks 887
Followers 14	Followers 701
Votes 0	Votes 36
Pros & Cons
No community feedback yet	Pros 11 Great for product managers 9 Easy setup 6 Efficient analysis 2 Event streams for individual users 2 Chart edits get their own URLs Cons 4 Super expensive once you're past the free plan
Integrations
No integrations available	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Heatmaps.io, Amplitude?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Flurry

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Localytics

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

MoEngage

It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

Amazon Mobile Analytics

You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

Kochava

It is the platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations.

Waldo

It is a no-code testing platform that helps teams ship better mobile apps, with fewer bugs.

UserExperior

Its qualitative analytics enable product, design and engineering teams to get powerful insights into their app users experience. Understand your app users through session replay and heatmaps and deliver the best app experience for them.

Related Comparisons

Amplitude vs Heatmaps.io: What are the differences?

Key Differences between Amplitude and Heatmaps.io

Amplitude and Heatmaps.io are both analytics tools used for understanding user behavior and improving website performance. However, they differ in several key aspects.

Amplitude vs Heatmaps.io

Overview

Amplitude vs Heatmaps.io: What are the differences?