Brandwatch

What is LinkedIn Messaging for Pages, and Why Should You Enable It Immediately?

LinkedIn Page Messaging allows direct contact with your audience. Discover the benefits and best practices for leveraging this feature.

5 Ways to Make Your April Fools’ Day Prank a Success in 2024

Make your brands April Fools' Day prank a success using these 5 tips, taken from some of the best April 1 campaigns in recent years.

How to Market Your Sustainability as a Brand in 2024

Make the most of your sustainability efforts by marketing them to our customers properly. Here are some tips on how you can do just that.

19 Social Media Holidays to Celebrate This April

April's lineup of social media holidays promises something for every brand and follower, from party central to jazz, superheroes, and pasta.

Coffee Consumption Habits in Australia: What Can Brands Learn?

We dove into coffee consumption habits in Australia to discover what brands can learn from the latest online conversations.

Beyond Binge-Watching: What’s Trending in the Media and Entertainment Industry?

How has consumer behavior changed lately? From streaming to music to gaming, we’ve identified the latest consumer trends.

The Oscars 2024: How Social Media Reacted to the Event

We tracked social media mentions of the Oscars 2024 to see which moments got people talking the most. Here's everything you need to know.

200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know

From engagement rates to follower growth, we’ve outlined the essential cross-industry social media benchmarks so you can understand your social performance.

How Brands Can Make an Impact During Women’s History Month

Take a peek at the International Women's Day conversation online. Discover how brands can maximize their social media potential during Women's History Month

26 Social Media Holidays to Celebrate This March

There’s no room for empty slots on your social media content calendar this March. Gear up for Daylight Savings, International Waffle Day, Easter, and more.

The Most Popular Ads, Celebrities, and Reactions: Super Bowl LVIII in Numbers

We looked at social data to see all the winners from this year's Super Bowl – from players to ads to celebrities.

How to Write Magnetic Social Media Bios

Master the art of social media bios with tips for brands and marketers. Elevate your online presence, attract followers, and boost engagement effortlessly.

Understanding Consumer Insights: A Comprehensive Guide

Unlock the power of digital consumer insights. Learn how to find valuable data online, turn it into actionable insights, and transform your marketing approa

The Most Talked-About Super Bowl Ads of the Last 5 Years

We looked back at the 2019-2023 Super Bowl ads. Which Super Bowl ad got the most buzz and people talking online? Read our analysis.

How to Optimize Your Brand for Social Media Search

Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.

The Complete Guide to Social Media Lead Generation

Find out how social media lead generation works, including tips for Facebook, LinkedIn, X (formerly Twitter), Instagram, Reddit, and TikTok.

The Ultimate Guide to Community Management

Master community management with our ultimate guide. Build a strategy, humanize your brand, and create lasting relationships. Discover best practices

How to Run Successful LinkedIn Ads in 2024

Here’s how you can optimize your LinkedIn Ads in 2024 to see the biggest return on investment. Plus, we give expert tips from our team.

20 Social Media Holidays to Celebrate This February

From National Pizza Day to the Super Bowl, leverage these unofficial holidays to level up your engagement with your audience on social media.

How to Develop an Effective Influencer Marketing Strategy in 2024

How to develop an effective influencer marketing strategy? These 5 key steps will help you build a strong influencer marketing plan for 2024 and beyond.

How To Do an X (Twitter) Audit: A Step-by-Step Guide

This simple audit approach ensures you're getting the most out of X (formerly Twitter). Profile, audience, and posts –everything is covered.

5 Social Media News Stories You Need to Read Right Now

Here are the latest social media news stories for you to absorb and share with your network. From TikTok to YouTube, we've got you covered with the latest.

Boolean Cheat Sheet: Unlock the Full Power of Social Media Monitoring

Learn how to use Boolean operators in social media monitoring. This is the ultimate guide for social media, marketing, research, and data enthusiasts alike.

New Year, New Goals: Here are 2024’s Hottest Resolutions

Learn from the social data about the biggest New Year's resolutions this year. Whether you need inspiration for yourself or your brand, we have you covered.

Likes, Fans, and Followers: How Much Are They Really Worth?

What’s the real value of likes, followers, and fans? Learn how to uncover the true worth of social media interactions with your brand.

Mastering Brand Management: Context, Strategies, and Real-World Examples

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Six Dos and Don’ts of Using Hashtags for Events

Hashtags can help you build awareness and engagement for your event. This blog will give you some tips on how to use event hashtags.

Brand Health: What is It and How to Measure It

Brand health measures how effective your brand is at helping you achieve your aims. We explain how to measure and track it effectively.

Social Media Benchmarking: Why You Need to Benchmark Your Social Media Activity

Find out why you need social media benchmarking and how you can use it to improve your social media strategy.

Using AI in Business: Ethical Dilemmas to Consider

We dove into the social data to see how consumers are discussing the ethics of artificial intelligence (AI) across industries.

Complete Guide on How to Conduct an Effective Customer and Segmentation Analysis

Follow this detailed guide to conducting customer analysis and segmentation and learn how to target your customers with the right messages.

15 Pawsitively Influential Pet Influencers

Petfluencers are on the rise, earning big bucks from brand collaborations. Here are 15 influential pet influencers to watch.

20 Social Media Holidays to Celebrate This November

Filled to the brim with holidays and events in November 2023 social media marketers can add to their social media calendar.

The Importance of Brand Perception and How to Measure it

Knowing what shapes brand perception is vital for every business. Improving the perception of your brand starts with listening to your customers.

Frightfully Fabulous: What Halloween Costumes Are Trending This Year?

Discover the latest Halloween costume trends according to social data from the most popular, the influence of pop culture, and cute pet costumes.

Behind the TikTok Trend: How Often Do You Think About the Roman Empire?

Here's how the latest TikTok trend went viral, the data behind the trend, and some insights on what brands can do about it.

6 Beauty Industry Consumer Trends Marketers Should Be Watching

What are the latest consumer trends in the beauty industry? From the most popular ingredients to consumer habits to diversity, we’ve got you covered.

20 Social Media Holidays to Celebrate This October

Discover 20 fun social media holidays for October! From International Coffee Day to Halloween, learn how brands creatively engage with their audiences.

How to Schedule Social Media Posts Effectively

Discover how to effectively schedule social media posts and boost your online presence. Plan your social media posts with our free scheduling tips

The Biggest Trends in the Beverage Industry Right Now

What are the latest beverage trends? We analyzed millions of online conversations to see how consumer behavior and preferences have changed.

How Consumers Are Discussing House Buying Online

What does each generation think about the current housing market? We analyzed over 30 million online mentions to find out.

Women’s World Cup 2023: How The Tournament Fared Online

We use data to discover the talking points from the Women's World Cup 2023. From the winning teams to the most discussed moments, we reveal all.

Women’s World Cup 2023: How The Tournament Fared Online

We use data to discover the talking points from the Women's World Cup 2023. From the winning teams to the most discussed moments, we reveal all.

The Top 15 Social Media Management Tools

Explore the 15 best social media management tools designed for strategic growth and achieving your goals | Start today at Brandwatch

13 Social Media Holidays to Celebrate This September

Improve your social media marketing with this list of interesting holidays in September 2023 including inspiring brand examples.

Agencies: 6 Tools to Support Your Client Retention Strategy

Agencies can use these tools to boost their client retention strategy and strengthen their relationship with clients while delivering great results.

5 Cool Things You Can Do With Brandwatch Consumer Research That You Couldn’t Do Before

These five, new Brandwatch’s tools will empower your marketing teams to make informed decisions and improve their strategies in real time.

The Barbenheimer Phenomenon: What Social Data Tells Us

Did the amalgamation of Barbie and Oppenheimer benefit both films, and why? Plus, what does this mean for the movie industry moving forward? Let's find out.

10 Social Media Scheduling Tools to Boost Your Social Efforts

Learn about the 10 top social media scheduling tools you need to boost your social efforts this year.

Social Media Strategy: Your 5-Step Plan to Success

Build a successful social media strategy with our 5-step guide. Learn to audit, set goals, create audience personas, and much more.

5 Stellar TikTok Campaigns Worth Knowing

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

17 Social Media Holidays to Celebrate This August

Check out the most captivating holidays and happenings in August 2023 to improve your social media marketing.

Boost your social strategy with Brandwatch’s AI and ChatGPT

Discover how GPT-powered Brandwatch's AI Iris can unlock actionable insights in social data faster, enhance copywriting, and transform your social strategy.

Leveraging the Power of Brand Archetypes to Create Social Content

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

How We Found Our Brandwatch Change Makers

As we publish our debut Change Makers report, we’re sharing how we identified the brands and individuals sparking innovative change.

12 Social Media Holidays to Celebrate This July

Unearth the most captivating holidays and happenings in July 2023 that you might consider integrating into your social media game plan.

Win New Business: 6 Ways Your Agency Can Deliver More Insightful Pitches

We discuss seven ways agencies can use social listening insights to win new business, push their boundaries and deliver excellent pitches.

Pride Month: Inspiring LGBTQIA+ Brand Campaigns and Why They Work

Here are some of the best Pride Month brand campaigns from the past few years and why they work.

Pride Month: Inspiring LGBTQIA+ Brand Campaigns and Why They Work

Here are some of the best Pride Month brand campaigns from the past few years and why they work.

17 Social Media Holidays to Celebrate This June

Discover the most interesting holidays and events in June 2023 that you can apply to your social media strategy.

5 Reasons Why Brands Love Instagram Stories

Used strategically, Stories can help you build better brand awareness, forge deeper connections with your audience, and drive traffic to your site.

Eurovision Song Contest: The Most Talked-About Moments Online

Read on for a social media round-up of the popular song contest event with the most talked-about moments, contestants, and hosts.

How “Unofficial” Holidays Can Boost Your Brand

Learn how incorporating unofficial holidays into marketing strategies can help brands create conversations and boost their online presence.

5 Netflix Insights Found Using Reddit Social Panels

We dive into the Reddit data to share five insights on how different generations talk about Netflix shows using Brandwatch's new Reddit Social Panels.

Met Gala 2023: What Made the Headlines Online

Here’s a recap of the best looks from the Met Gala 2023, according to the online conversation and social listening data.

A Month of Marathons and Pure Joy Online

How did the Paris Marathon, London Marathon, and Boston Marathon fare online?

18 Social Media Holidays to Celebrate This May

Get some inspiration and ideas on holidays and events in May 2023 that you can add to your social media calendar.

How Brandwatch is Building Game-Changing New AI Features Powered by GPT

Learn about new features launching in beta in May, plus hear from Brandwatch Data Science Manager Peter Fairfax on what ChatGPT means for our future

How Consumer Shopping Behavior Has Changed in 2023

We looked into the online conversations around shopping to identify how consumer shopping behavior has changed. What are the biggest trends?

AI Topic Analysis: How Brandwatch Uses GPT to Find Insights in Social Data Quickly

Learn how to unlock valuable insights from social data faster using Brandwatch's AI topic analysis, powered by GPT tech.

5 Ways You Can Leverage Instagram to Sell More Products

In this blog we’ll analyze the reasons why Instagram is such a powerful e-commerce tool, and explain the features you can use to boost your Instagram sales.

The Latest Healthcare Trends (And How to Leverage Them)

We analyzed over 330 million social media conversations from the healthcare industry to find the latest social media trends.

How to Write a Good Query

The foundation of any good data analysis is the query. So it's important to get it right. Get an overview of how to write a good query.

How to Write a Good Query

The foundation of any good data analysis is the query. So it's important to get it right. Get an overview of how to write a good query.

What Are the Best Times to Post on Social Media?

Build a solid social media distribution strategy and learn the best times to post on Instagram, Facebook, Twitter, LinkedIn and TikTok in 2023.

Social Listening on Reddit: Why Your Brand Shouldn’t Neglect This Channel

Why should you master social listening on Reddit? Read on to discover how to gain massive value from analyzing topic-based Reddit communities.

6 Essentials for Crisis Management

Prepare for the unexpected with expert crisis management planning. Discover essential strategies for planning and handling social media crises.

How to Prepare for and Manage a Crisis

Your workframe to online crisis management: Strategies, tools, and best practices for preparing for, identifying, and responding to a crisis.

How to Prepare for and Manage a Crisis

Your workframe to online crisis management: Strategies, tools, and best practices for preparing for, identifying, and responding to a crisis.

What’s New in Consumer Trends? 5 Things You Need to Know

In 2023, the consumer landscape is changing. Here’s what you need to know.

How the Oscars 2023 Fared Online

Here’s what you need to know about this year’s Oscars ceremony.

A Social Media Manager’s Guide to ChatGPT [Best Prompts for SMMs]

How social media managers can use ChatGPT to leverage the power of AI and supercharge their marketing efforts.

Social Media Holiday Calendar 2023

The most important (and admittedly some of the strangest) holidays, events, and hashtags for social media managers to consider planning for in 2023.

99 Amazing Social Media Statistics and Facts

Read a collection of social media data looking at the major platforms and how people worldwide use them for pleasure and business.

The Social Data Behind The Biggest Fashion Week Shows

What’s hot in fashion in 2023? From lion heads to K-pop, and from gushing red to rubber boots, we have the data.

The Big Consumer Finance Trends for 2023

How is the cost of living crisis changing the way consumers make financial decisions, and what does this mean for brands in the financial services sector?

The Beginner’s Guide to TikTok Advertising

This guide gives you an overview of how advertising on TikTok works and runs you through the most important steps you should consider before spending money.

5 Ways to Get More Positive Reviews

Here are 5 ways to get more positive reviews for your business. Now, you can increase sales and brand awareness to your target audience.

CES 2023: What Does the Future of Consumer Electronics Look Like?

What did consumers hype about, and what drove discontent in conversations relating to the CES 2023 in Las Vegas? Read our recap.

5 Tips for Better Data Storytelling

How to tell a story with social data and analytics? These 5 essential tips will help marketers become better data storytellers.

5 Social Media News Stories You Need to Read This Week

Quick bites of social media goodness for you to absorb and share with your network.

World Cup 2022: Stats, Players, Highlights, and More

Discover our analysis of the World Cup, including the biggest social moments, fan insights, marketing trends, and more.

What marketing trends will have the most impact in 2023?

What does the future hold for marketers? In this post, we’ll unpack the biggest digital marketing trends for 2023.

12 Social Media Insights for the Holiday Season

Our latest analysis shows what's setting the internet on fire this holiday season. Learn about the buzziest gifting category, the most-used emoji, and more.

The Biggest Consumer Shopping Trends for Christmas 2022

Are consumers cutting back on buying Christmas gifts this year? And of the gifts we do buy, which are the most popular? We have the data.

Black Friday 2022: Has Inflation Impacted Consumer Spending Habits?

What are the latest trends for Black Friday in 2022? Let's discover how inflation has impacted consumer spending habits.

Completing our Business Integration

Brandwatch’s organizational and people integrations are complete.

How is the cost of living crisis affecting the APAC region?

Consumer behavior is changing quickly. What are the latest consumer trends and how are people adapting to rising prices? Read on to find out.

Apple Watch vs. Garmin: Who wins the online conversation?

Apple and Garmin: who wins online? We took a deep dive into the data to see which brand comes out on top among the social media conversations.

Is bigger always better? When to opt for micro-influencers

Micro-influencers may not have huge followers, but they can be very valuable for brands. In this blog we explain why you should work with micro-influencers.

Is bigger always better? When to opt for micro-influencers

Micro-influencers may not have huge followers, but they can be very valuable for brands. In this blog we explain why you should work with micro-influencers.

5 Brands That Became Bigger Than Their Products (And How You Can Too)

These brands couldn’t be more different. Yet, they’ve all had an undeniable impact on society and culture, far beyond the products they sell. Here’s how you

AFL vs. NRL: Who Scored Online?

September was a peak for Australian football finals. We dive into the data to see which sporting event came out on top this year.

4 Insights from the Singapore Formula 1 Grand Prix to Get Your Heart Racing

Let's explore the online conversation during the recent Singapore Grand Prix. Discover the most shared drivers, brands, and teams.

The Top 17 Image Recognition Tools

We've put together a list of the best image recognition and detection tools for brands and agencies on social media. Let us help you decide.

The Top 17 Image Recognition Tools

We've put together a list of the best image recognition and detection tools for brands and agencies on social media. Let us help you decide.

Influencer Marketing Tools for Finding and Analyzing Influencers

We review the best influencer marketing tools. Find untapped influencers, amplify your brand message, and supercharge your campaigns.

TikTok Business vs. Creator account

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

Why You Should Care About Using Fonts on Instagram

Instagram fonts are useful for all brands. Here’s how to use Instagram’s different font capabilities to solidify your branding on social media.

Useful Tips and Best Practices for Writing Instagram Captions

Writing engaging captions for your Instagram posts and visuals are not as easy as it sounds. Here is a helpful guide to improve your caption writing skills

Brandwatch Awarded for Customer Centricity Strategy

Brandwatch’s Director, Customer Insights Alex Wood shares the news that we've won a Zero Distance award, and what it means for our customers.

The Best Free and Paid Social Media Analytics Tools

Having the right social media analytics tools can unearth the insights needed to take your social marketing to the next level. We run through 20 top tools.

NYFW 2022: How New York Fashion Week Unfolded Online

Here are the biggest talking points from New York Fashion Week.

This is the Best Time to Post on Instagram (and Other Tips)

The best time to post on Instagram can vary depending on your brand. Here's how to find the best time to post for maximum engagament.

The Complete Guide to YouTube Influencer Marketing

Our YouTube influencer marketing guide contains everything you need to know about promoting your brand on the world's largest video platform in 2022 and bey

7 Things to Look for in a Social Media Influencer

Learn 7 things that will help you identify the right social media influencers for your brand.

Quali sono i maggiori trend delle vacanze dell’estate 2022?

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

5 Strategies to Guarantee Brand Safety for Your Influencer Campaigns

Brand safety is always a concern for any business, especially when partnering with an influencer outside your company to promote your brand.

How to Use Influencer Marketing for Lead Generation

Discover how you can use influencer marketing to generate demand and drive sales. Learn the best influencer marketing strategies for lead generation.

A Guide to Influencer Marketing in the Fashion Industry

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

The Best Competitor Analysis Tools

Monitoring competitors can provide you with powerful insights. We list a range of competitor analysis tools to help you overtake the competition.

How to Leverage Instagram Reels to Grow Your Business

Instagram Reels can be difficult to get right. Here are our expert tips on how to leverage the platform to grow your business.

The Best Twitter Analytics Tools

A guide to the best Twitter analytics tools. Optimize your schedule, track follower growth, measure your reach and more with these tools.

The Best Instagram Analytics Tools

There are many Instagram analytics tools available to help drive better results. We’ve compiled the best tools so you can find the right one for you.

The Best Free and Paid Facebook Analytics Tools

These Facebook analytics tools help optimize your Facebook account by allowing you to constantly analyze and improve your efforts.

E3: Not-E3 2022, and what does the future hold for the gaming industry?

What does 2022’s gaming calendar look like? Discover top stories and brands discussed in conversations relating to E3.

The Top Social Media Monitoring Tools

We review the best social media monitoring tools and social listening tools, to help you or your brand get ahead and find useful insights.

7 Brands on TikTok to Inspire Your Social Media Strategy

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

2022 Insights: 4 Consumer Trends for the Hotel Industry

What does Brandwatch data tell us about the hotel industry? We found four key insights for the year.

2022 Insights: 4 Consumer Trends for the Hotel Industry

What does Brandwatch data tell us about the hotel industry? We found four key insights for the year.

The Complete Social Listening Guide

Want to learn about social listening and how to get started? We explain who can benefit, how to do so, and advice on getting it right.

The Biggest Pain Points Consumers Have With Music Streaming Services

Music streaming services are more popular than ever. Discover the most common pain points around some of the biggest music streaming services, so you can ge

The Biggest Pain Points Consumers Have With Music Streaming Services

Music streaming services are more popular than ever. Discover the most common pain points around some of the biggest music streaming services.

Every Product, Every Resource, All Our Expertise, on One Site

Brandwatch.com is now your portal to the social suite of the future. Find out what's new for visitors and customers and how we got here.

Instagram Stories vs Feed: What Works Best?

As Instagram grows, bettering engagement on your posts is getting more complex. Here's how to stay on top of upcoming features to better your engagement.

5 Social Media News Stories You Need to Read This Week

Quick bites of social media goodness for you to absorb and share with your network.

Instagram Video Ads: Best Practices

How to produce IG ads like you're Steven Spielberg.

Facebook Ad Costs Explained: CPM, CPC, CPA, and More

An explanation of the major terms for Facebook ad costs, what they mean and how to calculate them, including CPC, CPA, CPL, CTR, and more.

From Best-Dressed to Most Discussed Designer: How the Met Gala 2022 Fared Online

Here’s all the social data from the biggest fashion event in the world.

From Best-Dressed to Most Discussed Designer: How the Met Gala 2022 Fared Online

Here’s all the social data from the biggest fashion event in the world.

How to Generate Leads on TikTok

Learn how to boost your business with lead generation on TikTok.

How to Generate Leads on TikTok

Learn how to boost your business with lead generation on TikTok.

Paladin to Become Influence, Plus More Exciting News

Our vision for a unified social marketing platform in the age of the creator economy

Paladin to Become Influence, Plus More Exciting News

Our vision for a unified social marketing platform in the age of the creator economy

5 Tips to Run Unstoppable Instagram Advertising Campaigns

Get 5 powerful tips to help you make your next Instagram advertising campaign memorable, stylish, and cost-efficient.

Grammys 2022: Here’s How The Conversation Unfolded Online

The online conversation around 2022’s Grammy awards was the biggest in years. Here's all the social data to keep you in the loop.

Grammys 2022: Here’s How The Conversation Unfolded Online

The online conversation around 2022’s Grammy awards was the biggest in years. Here's all the social data to keep you in the loop.

The 2022 Social Media Image Sizes Guide

The most up-to-date list of social image sizes and dimensions for Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, Snapchat, and Youtube.

Here are the Biggest Moments From the Oscars 2022

With 1.8 million mentions, the 94th Academy Awards was undoubtedly the most memorable ceremony there’s been in years. Here's everything you need to know.

Here are the Biggest Moments From the Oscars 2022

With 1.8 million mentions, the 94th Academy Awards was undoubtedly the most memorable ceremony there’s been in years. Here's everything you need to know.

The Beginner’s Guide to TikTok

Get valuable tips for your brand on how to get started on TikTok.

The Beginner’s Guide to TikTok

Get valuable tips for your brand on how to get started on TikTok.

Brandwatch Is Adding End-to-End Influencer Marketing Functionality by Acquiring Paladin

Brandwatch is going to lead the pack in influencer SaaS, adding end-to-end influencer marketing functionality by acquiring Paladin

Brandwatch Is Adding End-to-End Influencer Marketing Functionality by Acquiring Paladin

Brandwatch is going to lead the pack in influencer SaaS, adding end-to-end influencer marketing functionality by acquiring Paladin

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketers make, and learn from, mistakes every day. Here we'll take you through some common mistakes and how to avoid them.

The Ads, The Celebrities, and The Power of Nostalgia: Super Bowl LVI in Numbers

The Super Bowl LVI was packed with surprises. Find out which ad rose above the rest to generate the most mentions online during the game.

The Ads, The Celebrities, and The Power of Nostalgia: Super Bowl LVI in Numbers

The Super Bowl LVI was packed with surprises. Find out which ad rose above the rest to generate the most mentions online during the game.

Do You Know How to Identify a Crisis?

Crisis experts Mangold Consultancy on how Brandwatch helps them identify a crisis and act with confidence when things are going wrong.

Do You Know How to Identify a Crisis?

Crisis experts Mangold Consultancy on how Brandwatch helps them identify a crisis and act with confidence when things are going wrong.

Brandwatch Takes an In-Depth Look At the Health Industry in Twitter’s Birdseye Report

Discover what's driving conversation around the health industry in the new Twitter Birdseye Report

Interview: The Data Science Behind Brandwatch’s New Sentiment Analysis

Learn how Brandwatch is updating its sentiment analysis with cutting-edge new methodologies to make it more accurate in more languages

Interview: The Data Science Behind Brandwatch’s New Sentiment Analysis

Learn how Brandwatch is updating its sentiment analysis with cutting-edge new methodologies to make it more accurate in more languages

The Biggest Restaurant Industry Trends for 2022

Brandwatch's data analysis tool gives in-depth insights into the biggest trends in the restaurant industry for 2022. Read on to find more.

The Biggest Restaurant Industry Trends for 2022

Brandwatch's data analysis tool gives in-depth insights into the biggest trends in the restaurant industry for 2022. Read on to find more.

The Big Retail Industry Trends for 2022

What are the latest trends in retail marketing? Read all about the emerging trends of 2022 with data from Brandwatch's insight tools.

The Big Pharmaceutical Industry Trends for 2022

What are the current trends in the pharmaceutical industry? Brandwatch's social data analysis gives insights on what to expect in 2022.

The Big Pharmaceutical Industry Trends for 2022

What are the current trends in the pharmaceutical industry? Brandwatch's social data analysis gives insights on what to expect in 2022.

Trends for the Entertainment Industry in 2022

What's shaping media & entertainment industry in 2022? Discover the common pain points around video streaming, most influential people on Twitter & more.

Trends in the Food and Beverage Industry for 2022

What are the trends in the food and beverage industry in 2022? Read our blog to learn how consumers talk about food and beverages this year.

Understanding Online Serophobia: How Hate Speech Against People Living with HIV and AIDS is Evolving

A social media data study analyzing how hate speech against people living with HIV and AIDS has evolved since the pandemic began

Understanding Online Serophobia: How Hate Speech Against People Living with HIV and AIDS is Evolving

A social media data study analyzing how hate speech against people living with HIV and AIDS has evolved since the pandemic began

Brandwatch’s 50 Most Influential People on Twitter 2021

2021 is almost over. But before we head into 2022, it’s time for our annual ranking of Brandwatch's top 50 most influential people on Twitter.

Brandwatch’s 50 Most Influential People on Twitter 2021

2021 is almost over. But before we head into 2022, it’s time for our annual ranking of Brandwatch's top 50 most influential people on Twitter.

Administration Updates: Ensuring You Are Getting the Best ROI From Brandwatch

Introducing better query and user management and dashboard collaboration

Administration Updates: Ensuring You Are Getting the Best ROI From Brandwatch

Introducing better query and user management and dashboard collaboration

Understand and Engage With Your Consumers At the Speed of Social

Brandwatch President Ulrik Bo Larsen shares the thinking behind the Brandwatch and Falcon.io merger

Understand and Engage With Your Consumers At the Speed of Social

Brandwatch President Ulrik Bo Larsen shares the thinking behind the Brandwatch and Falcon.io merger

New Data Updates: Vkontakte, Facebook, Instagram, and LinkedIn

Brandwatch's new data update sees the addition of Vkontakte, the ability to track paid posts on LinkedIn, and access to more Instagram and Facebook data

New Data Updates: Vkontakte, Facebook, Instagram, and LinkedIn

Brandwatch's new data update sees the addition of Vkontakte, the ability to track paid posts on LinkedIn, and access to more Instagram and Facebook data

Streaming Wars: The Most Common Customer Pain Points

Discover the most common pain points around some of the biggest on-demand video services.

Streaming Wars: The Most Common Customer Pain Points

Discover the most common pain points around some of the biggest on-demand video services.

Exploring the Anime and Manga Global Takeover

Have you found yourself watching anime or reading manga during the pandemic? If you have, you’re not the only one.

Exploring the Anime and Manga Global Takeover

Have you found yourself watching anime or reading manga during the pandemic? If you have, you’re not the only one.

The Most Popular Emojis

What are the world's most popular emojis? We've got the full list with the data to back it up.

What’s The Point of a Social Media Manager?

Social media managers play a key role in brand image, customer engagement and building loyalty. Here’s why you need one

The 20 Most-Disliked Videos on YouTube

What videos hold the spot for most disliked videos on YouTube? Here are the top 20.

The 20 Most-Disliked Videos on YouTube

What videos hold the spot for most disliked videos on YouTube? Here are the top 20.

5 Ways Students Use Social Media When Choosing Universities

Here are the top insights we found on how students use digital channels to help guide their university decisions

Digital Consumer Intelligence Has Gone Mainstream

We’re proud to be the industry standard of the industry we made.

Digital Consumer Intelligence Has Gone Mainstream

We’re proud to be the industry standard of the industry we made.

What is Brand Loyalty and How Can Companies Build it?

Brand loyalty is a coveted trophy for brands of all sizes. Customers develop these connections to brands when they can trust the product, rely on the brand,

Customer Loyalty: Tips For Success

Loyal customers are the backbone of any good business. How can you ensure you’re making an effort to build a base of repeat customers? Let’s explore.

The Big Retail Industry Trends for 2021

What are the biggest retail trends that companies and brands in the retail sector should be on the lookout for in 2021? Here are Brandwatch’s top five

The Big Retail Industry Trends for 2021

What are the biggest retail trends that companies and brands in the retail sector should be on the lookout for in 2021? Here are Brandwatch’s top five

The Big Fashion Industry Trends for 2021

Brandwatch research reveals some of the biggest trends for the fashion industry as we head further into 2021. Explore the fashion industry trends here

The Big Fashion Industry Trends for 2021

Brandwatch research reveals some of the biggest trends for the fashion industry as we head further into 2021. Explore the fashion industry trends here

Interview: BT’s Adam Mills on Taking the Digital Consumer Intelligence Assessment

Adam Mills, Brand Planning & Strategy Insight Manager at BT shares how the DCI Assessment has helped him plan for the future

We’re Closing The Deal With Cision. Here’s What That Means

More innovation is coming.

We’re Closing The Deal With Cision. Here’s What That Means

More innovation is coming.

The Big Consumer Financial Trends for 2021

Finances were top of mind for everyone in 2020. Uncertain times led to a fluctuating global economy and tense customers. What can we expect to see in 2021?

The Big Consumer Financial Trends for 2021

Finances were top of mind for everyone in 2020. Uncertain times led to a fluctuating global economy and tense customers. What can we expect to see in 2021?

The Big Media & Entertainment Industry Trends for 2021

Few industries had as much of a boom as media and entertainment during 2020. Here’s where the industry is headed as we move further into 2021

The Big CPG Industry Trends for 2021

If anything, 2021 will be another year of positive growth for the consumer packaged goods (CPG) industry.

The Big Consumer Technology Trends for 2021

Technology was the star of the show in 2020. What trends can we expect to see in the consumer tech industry during 2021? Let’s explore.

The Big Pharmaceutical Industry Trends for 2021

To say 2020 was a big year for the pharmaceutical industry would be an understatement. Let’s explore what 2021 could have in store

Living Vicariously and Exploring From Home

A data-led look at how we've been travelling and experiencing the world from the comfort of our own homes.

Living Vicariously and Exploring From Home

A data-led look at how we've been travelling and experiencing the world from the comfort of our own homes.

5 Audience Insights We Discovered in Minutes Using Ready to Use Social Panels

Ready to Use Social Panels help users get to the audience insights that matter to them quicker than ever before

5 Audience Insights We Discovered in Minutes Using Ready to Use Social Panels

Ready to Use Social Panels help users get to the audience insights that matter to them quicker than ever before

Brandwatch + Cision

Brandwatch joins Cision to build a bigger future

Brandwatch + Cision

Brandwatch joins Cision to build a bigger future

The End of One Story and the Beginning of Another

CEO Giles Palmer tells the story of 13 years of Brandwatch, from the beginning all the way up to Brandwatch joining Cision to build a bigger future

The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Which ad won? Which celebrities stole the show? Find out in our round up of Super Bowl LV numbers.

The Fans, the Celebrities, and the Ads: Super Bowl LV in Numbers

Which ad won? Which celebrities stole the show? Find out in our round up of Super Bowl LV numbers.

Online Reputation Management Explained

We explain what online reputation management is, how to do it, and why it's important.

Online Reputation Management Explained

We explain what online reputation management is, how to do it, and why it's important.

The Essential Guide to Social Media Management

We explain what social media management is, how to do it, and why it’s important.

The Essential Guide to Social Media Management

We explain what social media management is, how to do it, and why it’s important.

10 Mind-Blowing BTS Facts and Statistics

From the biggest BTS fan groups to viral moments, here's some incredible and hard-to-believe BTS facts and statistics.

10 Mind-Blowing BTS Facts and Statistics

From the biggest BTS fan groups to viral moments, here's some incredible and hard-to-believe BTS facts and statistics.

The 20 Most Viewed YouTube Videos

Here are the most viewed videos on YouTube of all time, from music videos to viral hits.

The 20 Most Viewed YouTube Videos

Here are the most viewed videos on YouTube of all time, from music videos to viral hits.

New Research Reveals Changing Consumer Priorities in 2021

Who do consumers trust, and how is consumer behavior already changing in 2021?

US Election 2020 Unpicked: How Did Speeches Differ From Social?

The Brandwatch React team analyze campaign speeches alongside social posts and news articles to find out how discussion around the big issues differed.

US Election 2020 Unpicked: How Did Speeches Differ From Social?

The Brandwatch React team analyze campaign speeches alongside social posts and news articles to find out how discussion around the big issues differed.

Tough Times: Which Products and Trends Lost Out in 2020?

It’s been a tough year for so many businesses, but some products saw dramatically less demand than anyone could have expected at the beginning of 2020.

The Products That Won in 2020

It’s been a tough year for so many businesses, but some products saw more demand than anyone could have expected at the beginning of 2020.

4 Lessons You Can Learn From Online Reviews

Brandwatch Reviews helps users measure reviews online, compare them with competitor reviews side-by-side, and learn how to improve their ranking.

Covid-19 2020: How The Pandemic is Shaping The Holidays

How are people decorating? What are they asking for for Christmas? And what activities are on the cards? We found out using Brandwatch Consumer Research.

Covid-19 2020: How The Pandemic is Shaping The Holidays

How are people decorating? What are they asking for for Christmas? And what activities are on the cards? We found out using Brandwatch Consumer Research.

The 20 Most Followed Accounts on TikTok

Who has the most followers on TikTok? We checked out one of this year's most popular apps to find out who has made it into the TikTok hall of fame.

Black Friday 2020: Are Consumers Moving Away from Sustainability?

2020’s ‘Cyber Five' event could be the most profitable yet, but what’s changed in the lead up to a unique festive season?

Black Friday 2020: Are Consumers Moving Away from Sustainability?

2020’s ‘Cyber Five' event could be the most profitable yet, but what’s changed in the lead up to a unique festive season?

Brandwatch’s 50 Most Influential People on Twitter 2020

Thankfully, 2020 is almost over. But before we head into 2021, it’s time for our annual ranking of Brandwatch's most influential people on Twitter.

Brandwatch’s 50 Most Influential People on Twitter 2020

Thankfully, 2020 is almost over. But before we head into 2021, it’s time for our annual ranking of Brandwatch's most influential people on Twitter.

Brandwatch Named As a Leader in The 2020 Forrester Wave for Social Listening Platforms

The Forrester Wave™: Social Listening Platforms, Q4 2020

How to Get the Best Instagram Data Coverage with Brandwatch

As Facebook clamps down on misuse of its API, some other social listening tools are having to remove their customers’ data. At Brandwatch, we’re adding more

How Brandwatch for Administration Helps the University of Kansas Run Effectively During a Global Pandemic

University of Kansas’ Bita Porubsky tells us how her team used Brandwatch for Administration to build efficiency during a difficult time

How Brandwatch for Administration Helps the University of Kansas Run Effectively During a Global Pandemic

University of Kansas’ Bita Porubsky tells us how her team used Brandwatch for Administration to build efficiency during a difficult time

US Election 2020: Brandwatch’s Last Data Drop Before the Election

The final results from our Brandwatch Qriously poll are here.

US Election 2020: Brandwatch’s Last Data Drop Before the Election

The final results from our Brandwatch Qriously poll are here.

Covid-19: How Social Media Habits Are Changing

The pandemic has encouraged more of us to think about our social media habits and how they affect our lives. We checked out using Consumer Research.

US Election 2020: The Impact of the Second Presidential Debate

Analyzing the social media highlights of the second US election debate of 2020.

US Election 2020: The Impact of the Second Presidential Debate

Analyzing the social media highlights of the second US election debate of 2020.

K-pop Goes Public: How Stans Are Buying Into Bands

How did the world become obsessed with K-pop, and do fandoms have the power to drive commercial trends? We checked it out using our Consumer Research platform.

How Crocs Became Cool (Yes, Seriously)

Could now, this time of turmoil and global strife, be Crocs’ moment of redemption?

2020 US Election: Tax Tribulations

Trump’s taxes have been a matter of speculation for years. What do voters think of the issue?

Consumer Demand For Sales is Unseasonably High

As 2020 begins to wind down, people are especially keen to grab a bargain.

Consumer Demand For Sales is Unseasonably High

As 2020 begins to wind down, people are especially keen to grab a bargain.

The Emotional Toll of 2020: People Are ‘Over’ This Year

This year has been non-stop with the major and distressing events, especially compared to previous years.

The New Brandwatch Help Center

introducing the new Brandwatch Help Center, redesigned to help you answer questions quickly, and level up your knowledge.

The New Brandwatch Help Center

introducing the new Brandwatch Help Center, redesigned to help you answer questions quickly, and level up your knowledge.

Affinities is Here!

Discover your consumers’ unique interests in Brandwatch Consumer Research

Affinities is Here!

Discover your consumers’ unique interests in Brandwatch Consumer Research

2020 US Election: The Climate Change Divide

Brandwatch Qriously data reveals how likely Trump and likely Biden supporters view one of the most divisive issues of our time.

2020 US Election: The Climate Change Divide

Brandwatch Qriously data reveals how likely Trump and likely Biden supporters view one of the most divisive issues of our time.

US Election 2020 Data: The Impact of the First Presidential Debate

Do debates change minds? Which candidate caused the biggest splash online? And what are the issues likely Trump and Biden voters care about most?

US Election 2020 Data: The Impact of the First Presidential Debate

Do debates change minds? Which candidate caused the biggest splash online? And what are the issues likely Trump and Biden voters care about most?

Consumers Have Ramped Up Preparation For The Holidays Early in 2020

How are consumers thinking about the holiday season this year, and what will be the impact for retailers?

Consumers Have Ramped Up Preparation For The Holidays Early in 2020

How are consumers thinking about the holiday season this year, and what will be the impact for retailers?

Interview: The Science Behind Brandwatch Search With Aykut Firat

Phill Agnew interviews Brandwatch’s Chief Data Scientist on the science behind our latest feature.

Interview: The Science Behind Brandwatch Search With Aykut Firat

Phill Agnew interviews Brandwatch’s Chief Data Scientist on the science behind our latest feature.

Introducing a Faster and Smarter Way to Search

Searching trillions of public conversations online isn’t easy. It’s time AI started doing the hard work for you. It’s time for Brandwatch Search.

Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights

When we talk about consumer data, we rarely talk about empathy as the key to finding insights. For Julián Esbri, it's an important part of the approach.

Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights

When we talk about consumer data, we rarely talk about empathy as the key to finding insights. For Julián Esbri, it's an important part of the approach.

The 20 Most-Liked Videos on YouTube

With an endless stream of videos being uploaded to YouTube every day, which has got the most likes of all time?

Interest in Body Positivity and Self-Care Thriving in 2020

Using our Consumer Research platform, we looked at body confidence and self-care conversation over the last three years.

Why Online Reviews Are Important For Every Business

BrightLocal's Stephanie Newton on how every business can benefit from online reviews, from generating and monitoring them to analyzing and improving them.

Review Analysis: What Drives First Time and Rare Reviewers?

What makes first time and rare reviewers want to leave a review? We used our Consumer Research platform to find out.

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening

From going to the movies to dining out, many of us have missed our hobbies during lockdown.

Back to Fun: How Movie Buffs and Foodies Are Feeling About Businesses Reopening

From going to the movies to dining out, many of us have missed our hobbies during lockdown.

Back to Work: The CMO View of Remote Work

Here, we’ll study social conversations from CMOs compared to the general population to get their unique take on the future of the office

Back to School: How do Students, Teachers, and Parents Feel?

As a new academic year begins, what can we learn from what students, teachers, and parents are saying online?

Introducing Social Panels: Understanding Your Consumers Just Got Simpler

To understand unique groups of people, many brands turn to traditional market research methods. But can these approaches keep up with the changing times?

Travel Shaming, Travel Fear, and the Many Challenges the Travel Industry Faces This Year

Using a mix of social and survey data, the Brandwatch React team investigates the impact of travel shaming and how consumers are feeling about jet-setting

Travel Shaming, Travel Fear, and the Many Challenges the Travel Industry Faces This Year

Using a mix of social and survey data, the Brandwatch React team investigates the impact of travel shaming and how consumers are feeling about jet-setting

Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

Announcing six big Brandwatch data updates

Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

Announcing six big Brandwatch data updates

Four Ways to Find New Insights With TV Data in Brandwatch

Our new integration with Kintetiq will change the way you report on cross-channel paid, owned, and earned content.

How to Analyze Social Data Using Geofence Queries

What does social conversation at famous locations look like before, during, and after lockdown?

How to Discover Hidden Insights in the New ‘Per Capita’ Maps in Brandwatch

Understanding social mentions in relation to population

The 20 Most Followed Accounts on TikTok

Who has the most followers on TikTok? We checked out one of this year's most popular apps to find out who has made it into the TikTok hall of fame.

Checking In: How Consumer Behavior Looks, Five Months into the Pandemic

Investigating global consumer behavior changes across protective measures, leisure activities, and travel.

Checking In: How Consumer Behavior Looks, Five Months into the Pandemic

Investigating global consumer behavior changes across protective measures, leisure activities, and travel.

Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

MyHealthTeams has access to a unique dataset that’s packed with insight. Here’s how they saved time and discovered more by uploading the data to Brandwatch.

Interview: MyHealthTeam’s Director of Research Beth Schneider on Using Brandwatch’s Data Upload API to Analyze 250,000 Data Points

MyHealthTeams has access to a unique dataset that’s packed with insight. Here’s how they saved time and discovered more by uploading the data to Brandwatch.

The Most Popular Unpopular Opinions

Everyone's got unpopular opinions. But what are the most popular unpopular opinions, and what are they about? The Brandwatch React team investigates.

The Most Popular Unpopular Opinions

Everyone's got unpopular opinions. But what are the most popular unpopular opinions, and what are they about? The Brandwatch React team investigates.

Sunshine and Sun Cream: Tracking Sun Protection in the UK

The UK is heating up. Here, we blend Met Office data with social data to find out how Brits are approaching sun protection.

Games Workshop: The Story of an Unexpected Winner in 2020

Business for Games Workshop is thriving, despite the tough times. What is the company doing right?

The Most-Subscribed YouTubers and Channels

Find out who and what the most subscribed YouTubers and channels are with our list. From WWE to PewDiePie, so who has pulled in the most subscribers.

The Most-Subscribed YouTubers and Channels

Find out who and what the most subscribed YouTubers and channels are with our list. From WWE to PewDiePie, so who has pulled in the most subscribers.

The 20 Most-Retweeted Tweets

Cash giveaways, fundraisers, chicken nuggets, and dog bowls. Here's the list of the most retweeted tweets of all time.

The 20 Most-Retweeted Tweets

Cash giveaways, fundraisers, chicken nuggets, and dog bowls. Here's the list of the most retweeted tweets of all time.

The Transformation of the Fad Diet

Popular diet trends were once considered to be fads, but they’re now more closely associated with principles than quick fixes

Interview: Hill + Knowlton’s Enrique Aguilar on How Brandwatch Helps With Managing Crises

Enrique Aguilar, Head of Data & Analytics at Hill + Knowlton Strategies, Spain, on some of the main ways he manages potential crises for his client base

Interview: Hill + Knowlton’s Enrique Aguilar on How Brandwatch Helps With Managing Crises

Enrique Aguilar, Head of Data & Analytics at Hill + Knowlton Strategies, Spain, on some of the main ways he manages potential crises for his client base

Covid-19: How Has the Pandemic Affected Life Events?

This year, traditional ways of performing rites of passage like birthdays, anniversaries, home buying, and schooling are being disrupted. Here's how.

Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown

Bringing together search and social data to investigate the unexpected products consumers have shown interest in purchasing during lockdown

Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown

Bringing together search and social data to investigate the unexpected products consumers have shown interest in purchasing during lockdown

Europe Data: Personal Spending and Saving Habits Now and in the Future

As lockdowns in Europe loosen, find out how consumers are making buying decisions, and which purchases are no longer a priority in this new context.

Europe Data: Personal Spending and Saving Habits Now and in the Future

As lockdowns in Europe loosen, find out how consumers are making buying decisions, and which purchases are no longer a priority in this new context.

Covid-19: How Can Retailers Maintain Trust and Safety As Customers Return?

Survey data reveals the considerations consumers are taking before visiting stores

Covid-19: How Can Retailers Maintain Trust and Safety As Customers Return?

Survey data reveals the considerations consumers are taking before visiting stores

Covid-19: Casual Investors Take to the Stock Market During Lockdown

With bookies closed and stock market prices at record lows, a new set of investors are trying their hand in the hopes of making some quick cash

Europe Data: What the Tourism Industry Needs to Know About Changing Consumers

To explore consumers' travel intentions post-lockdown, we used Brandwatch Qriously to survey 5,000 people across Europe via their smartphones and tablets

Europe Data: What the Tourism Industry Needs to Know About Changing Consumers

To explore consumers' travel intentions post-lockdown, we used Brandwatch Qriously to survey 5,000 people across Europe via their smartphones and tablets

Calling All Brandwatch Customers: Want to Try the Latest Product Features Before Anyone Else?

We’re looking for Brandwatch users to help fuel our innovation. Join the Brandwatch Beta Testing Group now.

Calling All Brandwatch Customers: Want to Try the Latest Product Features Before Anyone Else?

We’re looking for Brandwatch users to help fuel our innovation. Join the Brandwatch Beta Testing Group now.

Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research

Distinguished Service Professor Ari Lightman tells the Brandwatch blog how he equips his students with the skills they need to succeed in market research

Interview: UWE Bristol’s Tom Bowden-Green on Brandwatch For Classrooms

MSc Digital Marketing students at UWE Bristol are benefitting from hands-on experience with industry-leading software. Find out how

Food and Drink: How Eating and Drinking Habits Have Changed

Using Brandwatch Qriously to survey 5,000 people across Europe, we explore how lifestyles have changed during the pandemic and new consumer priorities.

Food and Drink: How Eating and Drinking Habits Have Changed

Using Brandwatch Qriously to survey 5,000 people across Europe, we explore how lifestyles have changed during the pandemic and new consumer priorities.

Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch

You can now analyze your first party data alongside social data, using all of Brandwatch’s world-class AI and customizable reporting

Introducing Data Upload API: 5 New Types of Data You Can Analyze in Brandwatch

You can now analyze your first party data alongside social data, using all of Brandwatch’s world-class AI and customizable reporting

How Do Price Changes Affect Consumer Perceptions?

We all know consumers like to get a good deal, but do you know how to measure consumer response to an increase in price or a dramatic reduction?

How Do Price Changes Affect Consumer Perceptions?

We all know consumers like to get a good deal, but do you know how to measure consumer response to an increase in price or a dramatic reduction?

Query Writing Just Got More Simple

Get to the insights more efficiently than ever before with the brand new query editor in Brandwatch Consumer Research.

Introducing Brandwatch Reviews: 5 Insights Every Marketer Needs

Brandwatch Product Reviews helps users measure reviews online, compare them with competitor reviews side-by-side, and learn how to improve their ranking. Re

Introducing Brandwatch Reviews: 5 Insights Every Marketer Needs

Brandwatch Product Reviews helps users measure reviews online, compare them with competitor reviews side-by-side, and learn how to improve their ranking. Re

New Research Spells Big Trouble For Movie Theatres

Bringing together social, search, survey, and sales data, we take a look at what the post-lockdown future holds for the movie theatre industry

New Research Spells Big Trouble For Movie Theatres

Bringing together social, search, survey, and sales data, we take a look at what the post-lockdown future holds for the movie theatre industry

The Most Followed Accounts on Twitter

Who has the most Twitter followers? Here's our list of the 20 most followed accounts on Twitter. Find out who is topping the list.

Consumers Are Turning Away From News About The Pandemic

Good vibes only please. Consumers are increasingly turning away from pandemic news, but are hunting for good news stories

Consumers Are Turning Away From News About The Pandemic

Good vibes only please. Consumers are increasingly turning away from pandemic news, but are hunting for good news stories

The Best Instagram Analytics Tools

There are many Instagram analytics tools available to help drive better results. We’ve compiled the best tools so you can find the right one for you.

In Vogue: The New World of At-Home Fashion

Brandwatch React investigates how home fashion trends have evolved during the pandemic

10 Design Tips For Creating Research Reports People Want to Read

Visme's Chloe West shares her design tips for creating killer research reports that give the insights the best chance of being actioned

10 Design Tips For Creating Research Reports People Want to Read

Visme's Chloe West shares her design tips for creating killer research reports that give the insights the best chance of being actioned

Interest in ‘The Occult’ Booms During Lockdown

Our data suggest there’s been a massive increase in interest in 'the occult' as well as paranormal sightings.

Interest in ‘The Occult’ Booms During Lockdown

Our data suggest there’s been a massive increase in interest in 'the occult' as well as paranormal sightings.

Covid-19 and APAC: Hobbies and Creating Positive Experiences at Home

Consumers are finding new ways to adapt and to create positive experiences while at home, and telling brands exactly what they want.

Covid-19 and APAC: Hobbies and Creating Positive Experiences at Home

Consumers are finding new ways to adapt and to create positive experiences while at home, and telling brands exactly what they want.

The Top 20 Most Followed Instagram Accounts

Who has the most Instagram followers? We run through the top 20 accounts to see who's made it into the Instagram hall of fame.

The Top 20 Most Followed Instagram Accounts

Who has the most Instagram followers? We run through the top 20 accounts to see who's made it into the Instagram hall of fame.

Running During Lockdown: How a Solo Activity is Going Social

Brandwatch investigates what was behind the surge in conversation around running during lockdown

Running During Lockdown: How a Solo Activity is Going Social

Brandwatch investigates what's behind the surge in conversation around running during lockdown

Introducing Explore: 8 Insights You Can Discover In Seconds

Explore is a new feature from Brandwatch. It's the fastest and easiest way to discover insights from the public web. Read all about how it works here.

Introducing Explore: 8 Insights You Can Discover In Seconds

Explore is a new feature from Brandwatch. It's the fastest and easiest way to discover insights from the public web. Read all about how it works here.

The 20 Most Liked Pictures on Instagram

Which Instagram posts do best? Which influencers have nailed the formula to generating likes? Find out in our list of the most liked Instagram posts

It Takes A (Virtual) Village: Higher Education During A Pandemic

College students across America are facing unprecedented challenges. How can universities help them adjust?

Covid-19: Rise in Reports of Trouble Sleeping, Bad Dreams, and Nightmares

Isolation can feel like a waking nightmare sometimes, and now it appears that nightmares have started seeping into our evening routines.

Covid-19: Rise in Reports of Trouble Sleeping, Bad Dreams, and Nightmares

Isolation can feel like a waking nightmare sometimes, and now it appears that nightmares have started seeping into our evening routines.

Sustainable, Local, Ethical: How is Covid-19 Changing Our Shopping Habits?

Ethical and sustainable shopping have seen a boost in conversation since the outbreak began. What's behind the trend?

The Pandemic Recipe Book: Baking on the Rise During Lockdown

Covid-19 has inspired us to eat more and bake more. Here, we'll take a look at the recipes and treats that are trending on social during lockdown

Pandemic Podcasts: The Perfect Timing of Brené Brown’s ‘Unlocking Us’

Podcasts can make the most mundane of tasks interesting. But now that our lives have been disrupted, what part do they play in keeping people entertained?

Pandemic Podcasts: The Perfect Timing of Brené Brown’s ‘Unlocking Us’

Podcasts can make the most mundane of tasks interesting. But now that our lives have been disrupted, what part do they play in keeping people entertained?

Covid-19: How Saving Money Became a Talking Point on Social

Why are people saving, and what for? Here's an analysis of how people are talking about their finances on public social media channels.

Covid-19: How Saving Money Became a Talking Point on Social

Why are people saving, and what for? Here's an analysis of how people are talking about their finances on public social media channels.

Covid-19 in APAC: Adapting to New Ways of Celebrating Traditional Festivities

With the government implementing stricter measures across Asia Pacific, consumers are finding ways to remain optimistic

Covid-19 in APAC: Adapting to New Ways of Celebrating Traditional Festivities

With the government implementing stricter measures across Asia Pacific, consumers are finding ways to remain optimistic

Crisis Communication: Preparation and Response Guide

When crisis strikes, do you have a communications plan in place? For a surprising number of companies, the answer is no. Here’s how to prepare and respond t

Fake News Week 2020: Exploring the Shocking Scale of Climate Change Misinformation

The top performing piece of content around climate change in the last year is from a known conspiracy site.

Fake News Week 2020: Exploring the Shocking Scale of Climate Change Misinformation

The top performing piece of content around climate change in the last year is from a known conspiracy site.

Fake News Week: Questionable Covid-19 Cures and Causes Are Being Shared Tens of Thousands of Times Online

As part of our Fake News Week 2020 content series, here’s a look at misinformation relating to Covid-19 and how it’s spreading across the internet.

Covid-19 Bulletin 30/03: Sleeping, Sport, and Surveys

Our products bring structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.

Fake News Week Interview: Dr Delia Dumitrescu & Andrew Ross, MA, on Misinformation, Social, and the Media

Brandwatch chats to academics about their fascinating research into the impact of social media misinformation as it slips into trusted news sources

Introducing Fake News Week 2020

Introducing this year's Fake News Week content series: What can you expect, and why are we exploring the issue?

Covid-19 Bulletin #6: Games, Gen-Z, and Grub

Our products bring structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.

Brandwatch Covid-19 Bulletin #5: Comms, Complaints, and Crunches

Our products bring structure and meaning to the voices of billions of people, so you can make decisions that truly fit with consumer and buyer needs.

How Do We Express Our Emotions Online?

In our new report, we took a look at the emotional world of the internet: What emotions do we share, and what events spark the most emotion?

Coronavirus: Looking Back at How Panic Buying ‘Went Viral’

We look back at conversations around panic buying and examine whether hoarding is caused by the media.

The Most Popular Emojis

What are the world's most popular emojis? We've got the full list with the data to back it up.

How a Viral Moment Gave Beverage Brands a Huge Opportunity to Learn About Their Customers

70k people participated in a trending moment on Twitter. The tweets are a gift to marketers

Now You Know: Our Wonderful Conference Won’t Be Going Ahead in June

Brandwatch CMO Will McInnes on what’s next for NYK US

The UK Coronavirus Survey

We asked the UK what they think employers and their government should be doing to fight coronavirus.

The 20 Most-Liked Videos on YouTube

With an endless stream of videos being uploaded to YouTube every day, which has got the most likes of all time?

The Feature Our Happiest Customers Love Most

Some say we should be afraid of artificial intelligence, but our happiest customers are making the most of it.

The Most Followed Accounts on Twitter

Who has the most Twitter followers? Here's our list of the 20 most followed accounts on Twitter. Find out who is topping the list.