SimilarWeb
Pedro Prado
Apr 19, 2021
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CommentsWhat is SimilarWeb?
It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.
SimilarWeb is a tool in the Business Intelligence category of a tech stack.
Key Features
Complete competitor website traffic analysisWebsite data: visits, geography, keywords, referrals etcEngagement metrics: time on site, bounce rate, popular pagesSee traffic share by channel (search, direct, display, etc.)See traffic share by device: mobile and desktop traffic
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