Webtrekk vs SimilarWeb: What are the differences?

Webtrekk : Marketing Analytics & Customer Intelligence. It offers marketing analytics and customer intelligence software. With this, companies can connect, analyze and activate user and marketing data across all devices; SimilarWeb: Market intelligence to understand, track and grow your digital market share. It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features.

Webtrekk and SimilarWeb are primarily classified as "General Analytics" and "Market Intelligence" tools respectively.

Some of the features offered by Webtrekk are:

• Reduce costs by using first-party data
• Create remarketing and onsite marketing
• Precisely target your users so you leverage the true potential in your data

On the other hand, SimilarWeb provides the following key features:

• Complete competitor website traffic analysis
• Website data: visits, geography, keywords, referrals etc
• Engagement metrics: time on site, bounce rate, popular pages