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SimilarWeb vs Percolate: What are the differences?
SimilarWeb: Market intelligence to understand, track and grow your digital market share. It is a website which provides web analytics services for businesses. The company offers its customers information on their clients' and competitors' website traffic volumes; referral sources, including keyword analysis; and website "stickiness", among other features; Percolate: Manage all your marketing across every channel. It is all-in-one marketing software used by top marketing service providers worldwide that allows management of marketing across all channels, and a one-stop solution to plan, create and execute it.
SimilarWeb and Percolate can be categorized as "Market Intelligence" tools.
Some of the features offered by SimilarWeb are:
- Complete competitor website traffic analysis
- Website data: visits, geography, keywords, referrals etc
- Engagement metrics: time on site, bounce rate, popular pages
On the other hand, Percolate provides the following key features:
- Complete visibility across all marketing activities
- Eliminates need of spreadsheets and a continuous loop of emails
- Multi-channel campaign planning in a single calendar