Adobe Analytics vs Matomo: What are the differences?
Developers describe Adobe Analytics as "A marketing analytics and reporting platform *". It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. On the other hand, *Matomo** is detailed as "*A free and open source web analytics application *". It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Adobe Analytics and Matomo belong to "General Analytics" category of the tech stack.
According to the StackShare community, Matomo has a broader approval, being mentioned in 9 company stacks & 9 developers stacks; compared to Adobe Analytics, which is listed in 6 company stacks and 6 developer stacks.