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Adobe Analytics vs Matomo

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Adobe Analytics
119
108
+ 1
0
Matomo
1.9K
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+ 1
6
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Adobe Analytics vs Matomo: What are the differences?

Developers describe Adobe Analytics as "A marketing analytics and reporting platform *". It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. On the other hand, *Matomo** is detailed as "*A free and open source web analytics application *". It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Adobe Analytics and Matomo belong to "General Analytics" category of the tech stack.

According to the StackShare community, Matomo has a broader approval, being mentioned in 9 company stacks & 9 developers stacks; compared to Adobe Analytics, which is listed in 6 company stacks and 6 developer stacks.

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Pros of Adobe Analytics
Pros of Matomo
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    • 1
      Updated regulary
    • 1
      Goals tracking
    • 1
      Self-hosted
    • 1
      Open Source
    • 1
      Full data control
    • 1
      Free

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    What is Adobe Analytics?

    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

    What is Matomo?

    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

    Need advice about which tool to choose?Ask the StackShare community!

    Jobs that mention Adobe Analytics and Matomo as a desired skillset
    Staff Software Engineer
    Pinterest
    Toronto, ON, CA
    View Job Details
    DreamAT InternetUbuntu+5
    What companies use Adobe Analytics?
    What companies use Matomo?
    See which teams inside your own company are using Adobe Analytics or Matomo.
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    What tools integrate with Adobe Analytics?
    What tools integrate with Matomo?

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    What are some alternatives to Adobe Analytics and Matomo?
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Tableau
    Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Power BI
    It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
    Splunk
    It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data.
    See all alternatives

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