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Decisions about Adobe Analytics and Power BI
Vojtech Kopal
Head of Data at Mews Systems · | 3 upvotes · 327.6K views
Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.
And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.
Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.
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Pros of Power BI
- Cross-filtering18
- Database visualisation2
- Powerful Calculation Engine2
- Access from anywhere2
- Intuitive and complete internal ETL2
- Azure Based Service1
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What is Adobe Analytics?
It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
What is Power BI?
It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
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What are some alternatives to Adobe Analytics and Power BI?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Tableau
Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Splunk
It provides the leading platform for Operational Intelligence. Customers use it to search, monitor, analyze and visualize machine data.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.