Amazon A/B Testing vs Apptimize

Amazon A/B Testing
Amazon A/B Testing

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Apptimize
Apptimize

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Amazon A/B Testing vs Apptimize: What are the differences?

Developers describe Amazon A/B Testing as "An easy way to run in-app experiments". Run A/B Tests on the fly without writing client-side code or redeploying your app. On the other hand, Apptimize is detailed as "A/B testing for Android and iOS". A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.

Amazon A/B Testing and Apptimize can be categorized as "Mobile A/B Testing" tools.

Some of the features offered by Amazon A/B Testing are:

  • Free service
  • Easy integration
  • Custom segmentation

On the other hand, Apptimize provides the following key features:

  • Best in Class WYSIWYG Visual Editor - Run A/B Tests and Multivariate Tests on layout, buttons, color, text, and copy
  • Programmatic Tests - Test anything you can code - from search algorithms to the number of steps in a conversion flow - through dynamic variables and code block experiments.
  • Results and Analytics - Understand how tests impacted key metrics before deploying the winning version to a targeted user segments.
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What is Amazon A/B Testing?

Run A/B Tests on the fly without writing client-side code or redeploying your app.

What is Apptimize?

A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users.

Want advice about which of these to choose?Ask the StackShare community!

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        What tools integrate with Amazon A/B Testing?
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          What are some alternatives to Amazon A/B Testing and Apptimize?
          Leanplum
          Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
          Arise
          Arise integrates seamlessly with your app. Arise's SDK for iOS, Android and PhoneGap will never slow down your app.
          Taplytics
          Taplytics is a mobile A/B testing service for native apps. By integrating our small SDK in you app, you can run experiments and deploy them to your users without requiring an App Store Update
          Swrve
          We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
          Artisan Optimize
          Artisan Optimize is the first solution that enables real-time A/B testing of existing native mobile applications without writing code or re-submitting to app stores. Business professionals such as marketers, designers and product managers can now test and optimize designs in a matter of minutes versus weeks with a traditional coding approach. Just like websites, making small changes in mobile app experiences can have big results.
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          Jan 2017 this service is no longer offered by amazon.

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