Amazon Machine Learning vs Lateral: What are the differences?

Amazon Machine Learning: Visualization tools and wizards that guide you through the process of creating ML models w/o having to learn complex ML algorithms & technology. This new AWS service helps you to use all of that data you’ve been collecting to improve the quality of your decisions. You can build and fine-tune predictive models using large amounts of data, and then use Amazon Machine Learning to make predictions (in batch mode or in real-time) at scale. You can benefit from machine learning even if you don’t have an advanced degree in statistics or the desire to setup, run, and maintain your own processing and storage infrastructure; Lateral: The ultimate API for recommending your content. Delight your users with personalised content recommendations. It's easy to set up and works with or without collaborative data. The Lateral API is trained on 10s of millions of high quality documents from law, academia and journalism. It can understand any document and provide intelligent recommendations.

Amazon Machine Learning and Lateral can be categorized as "Machine Learning as a Service" tools.