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Looker , Stitch , Amazon Redshift , dbt
We recently moved our Data Analytics and Business Intelligence tooling to Looker . It's already helping us create a solid process for reusable SQL-based data modeling, with consistent definitions across the entire organizations. Looker allows us to collaboratively build these version-controlled models and push the limits of what we've traditionally been able to accomplish with analytics with a lean team.
For Data Engineering, we're in the process of moving from maintaining our own ETL pipelines on AWS to a managed ELT system on Stitch. We're also evaluating the command line tool, dbt to manage data transformations. Our hope is that Stitch + dbt will streamline the ELT bit, allowing us to focus our energies on analyzing data, rather than managing it.
I use Google BigQuery because it makes is super easy to query and store data for analytics workloads. If you're using GCP, you're likely using BigQuery. However, running data viz tools directly connected to BigQuery will run pretty slow. They recently announced BI Engine which will hopefully compete well against big players like Snowflake when it comes to concurrency.
What's nice too is that it has SQL-based ML tools, and it has great GIS support!
BigQuery allows our team to pull reports quickly using a SQL-like queries against our large store of data about social sharing. We use the information throughout the company, to do everything from making internal product decisions based on usage patterns to sharing certain kinds of custom reports with our publishers.
Aggregation of user events and traits across a marketing website, SaaS web application, user account provisioning backend and Salesforce CRM. Enables full-funnel analysis of campaign ROI, customer acquisition, engagement and retention at both the user and target account level.
Aggressive archiving of historical data to keep the production database as small as possible. Using our in-house soon-to-be-open-sourced ETL library, SharpShifter.
Google's insanely fast, feature-rich, zero-maintenance column store. Used for real-time customer data queries.