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Amplitude vs Countly: What are the differences?
1. Data Collection: Amplitude uses SDKs to track user interactions and events, whereas Countly primarily relies on server-side data collection, with the option to extend functionality using SDKs. 2. Real-time Analytics: Amplitude provides real-time data processing and analytics, allowing users to instantly see changes and trends in their data, whereas Countly has a slight delay in processing data before making it available for analysis. 3. Pricing Model: Amplitude offers a free tier for limited usage and then follows a tiered pricing model based on the volume of data processed, whereas Countly follows an open-source model and charges based on the number of active users. 4. Customization and Flexibility: Amplitude offers a more user-friendly and customizable analytics platform, allowing users to create custom dashboards and reports, whereas Countly has a steeper learning curve but provides more flexibility for advanced users to customize and tailor their analytics solutions. 5. Integration Capabilities: Amplitude provides seamless integration with third-party tools and platforms, making it easy to combine data from multiple sources for a comprehensive analysis, while Countly offers fewer out-of-the-box integrations but allows for more extensive customization through plugins and extensions. 6. Community Support: Amplitude has a large and active community of users and resources available for support and learning, whereas Countly has a smaller but dedicated community, focusing more on direct support from the Countly team.
In Summary, Amplitude and Countly differ in data collection methods, real-time analytics capabilities, pricing models, customization options, integration capabilities, and community support.
I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
Another option you might consider is Google Analytics App+Web.
It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.
The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)
Not so great: - reporting side is pretty buggy (App+Web is very new).
So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).
If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.
Hello Ben,
I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.
Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.
Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.
All the best, and let me know how your experience was with all these tools. :)
Cheers,
Pros of Amplitude
- Great for product managers11
- Easy setup8
- Efficient analysis6
- Behavioral cohorts2
- Event streams for individual users2
- Chart edits get their own URLs2
- Free for up to 10M user actions per month2
- Fast1
- Great UI1
- Engagement Matrix is super helpful1
Pros of Countly
- Easy setup4
- Funnels3
- Great UI3
- Omni Channel2
- Custom Dashboards2
- Extensible via plugins2
- Custom Events1
- Secure1
- Extensible Product Analytics1
- Private Cloud1
- Cohorts1
- Push Notifications1
- Advanced Segmentation1
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Cons of Amplitude
- Super expensive once you're past the free plan4
Cons of Countly
- User Profiles1
- Push Notifications1
- Crashes1
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