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Amplitude vs Countly: What are the differences?

1. Data Collection: Amplitude uses SDKs to track user interactions and events, whereas Countly primarily relies on server-side data collection, with the option to extend functionality using SDKs. 2. Real-time Analytics: Amplitude provides real-time data processing and analytics, allowing users to instantly see changes and trends in their data, whereas Countly has a slight delay in processing data before making it available for analysis. 3. Pricing Model: Amplitude offers a free tier for limited usage and then follows a tiered pricing model based on the volume of data processed, whereas Countly follows an open-source model and charges based on the number of active users. 4. Customization and Flexibility: Amplitude offers a more user-friendly and customizable analytics platform, allowing users to create custom dashboards and reports, whereas Countly has a steeper learning curve but provides more flexibility for advanced users to customize and tailor their analytics solutions. 5. Integration Capabilities: Amplitude provides seamless integration with third-party tools and platforms, making it easy to combine data from multiple sources for a comprehensive analysis, while Countly offers fewer out-of-the-box integrations but allows for more extensive customization through plugins and extensions. 6. Community Support: Amplitude has a large and active community of users and resources available for support and learning, whereas Countly has a smaller but dedicated community, focusing more on direct support from the Countly team.

In Summary, Amplitude and Countly differ in data collection methods, real-time analytics capabilities, pricing models, customization options, integration capabilities, and community support.

Advice on Amplitude and Countly
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 104.5K views
Needs advice
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AmplitudeAmplitudeMixpanelMixpanel
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SegmentSegment

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Replies (3)
Max Musing
Founder & CEO at BaseDash · | 9 upvotes · 383.8K views
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Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 47.7K views
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Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

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Pros of Amplitude
Pros of Countly
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
  • 4
    Easy setup
  • 3
    Funnels
  • 3
    Great UI
  • 2
    Omni Channel
  • 2
    Custom Dashboards
  • 2
    Extensible via plugins
  • 1
    Custom Events
  • 1
    Secure
  • 1
    Extensible Product Analytics
  • 1
    Private Cloud
  • 1
    Cohorts
  • 1
    Push Notifications
  • 1
    Advanced Segmentation

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Cons of Amplitude
Cons of Countly
  • 4
    Super expensive once you're past the free plan
  • 1
    User Profiles
  • 1
    Push Notifications
  • 1
    Crashes

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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Countly?

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

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What companies use Countly?
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    Blog Posts

    Jul 2 2019 at 9:34PM

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    What are some alternatives to Amplitude and Countly?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Optimizely
    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
    Segment
    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
    See all alternatives