Amplitude vs Kochava: What are the differences?

## Key Differences between Amplitude and Kochava

**1. Data Capture Methodology:** Amplitude primarily relies on event-based tracking, focusing on user actions and interactions within an app or website. In contrast, Kochava offers more flexible tracking options such as deterministic matching and probabilistic methods, allowing for a broader range of data capture possibilities.

**2. Feature Set:** Amplitude is known for its robust cohort analysis and user segmentation capabilities, which are valuable for understanding user behavior. On the other hand, Kochava offers more advanced features in attribution modeling and fraud prevention, making it a preferred choice for marketers looking to optimize their campaigns.

**3. Pricing Structure:** Amplitude’s pricing is based on the number of data points stored and the volume of events tracked, making it a cost-effective choice for companies with moderate data storage needs. Kochava, on the other hand, offers more customizable pricing options, suited for enterprises with specific tracking requirements and scale.

**4. Integration Ecosystem:** Amplitude has a strong integration ecosystem with popular tools like Segment, Slack, and Salesforce, making it easy to connect with existing workflows seamlessly. Kochava, on the other hand, is known for its integration capabilities with ad networks, enabling more streamlined tracking and optimization for advertising campaigns.

**5. Real-Time Data Processing:** Amplitude excels in real-time data processing, allowing for immediate insights and analysis of user interactions. Kochava offers real-time data capabilities as well but focuses more on providing comprehensive reporting and analytics tools for deeper insights over time.

**6. Customer Support:** Amplitude provides extensive resources and documentation for self-service support, making it easy for users to troubleshoot issues independently. Kochava offers personalized support options, including dedicated account managers and training sessions, ensuring that customers receive tailored assistance for their specific needs.

In Summary, the key differences between Amplitude and Kochava lie in their data capture methodology, feature sets, pricing structures, integration ecosystems, real-time data processing capabilities, and customer support offerings.