Apptimize vs Heap

Apptimize vs Heap: What are the differences?

Apptimize: A/B testing for Android and iOS. A/B testing & feature release management for mobile product teams. Know what works before a full release. Test and refine everything in your app. Reduce dependence on developers; accelerate development cycles. Get insights from your users; Heap: Automatically capture every user action in your app and measure it all. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

Apptimize can be classified as a tool in the "Mobile A/B Testing" category, while Heap is grouped under "Funnel Analysis Analytics".

Some of the features offered by Apptimize are:

• Best in Class WYSIWYG Visual Editor - Run A/B Tests and Multivariate Tests on layout, buttons, color, text, and copy
• Programmatic Tests - Test anything you can code - from search algorithms to the number of steps in a conversion flow - through dynamic variables and code block experiments.
• Results and Analytics - Understand how tests impacted key metrics before deploying the winning version to a targeted user segments.

On the other hand, Heap provides the following key features:

• Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
• Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
• All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.