Artisan Optimize vs Swrve: What are the differences?

Developers describe Artisan Optimize as "Real-Time Mobile A/B Testing". Artisan Optimize is the first solution that enables real-time A/B testing of existing native mobile applications without writing code or re-submitting to app stores. Business professionals such as marketers, designers and product managers can now test and optimize designs in a matter of minutes versus weeks with a traditional coding approach. Just like websites, making small changes in mobile app experiences can have big results. On the other hand, Swrve is detailed as "An integrated mobile marketing automation platform for managing the customer lifecycle on mobile". We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.

Artisan Optimize and Swrve can be categorized as "Mobile A/B Testing" tools.

Some of the features offered by Artisan Optimize are:

• Rapidly build A/B tests on-device with point and click ease- experiment with button placement, text, images, colors and calls to action
• Distribute A/B tests to subsets of your user base- segment and target specific users based on location, gender, age, and more
• Collect real-time data for each experiment- make decisions based on facts not hunches

On the other hand, Swrve provides the following key features:

• Tracking and analytics
• User segmentation and behavioral targeting
• Push messaging