Autotrack vs Facebook Analytics: What are the differences?
Autotrack: Open source lib for automatic and enhanced Google Analytics tracking for common user interactions on the web (by Google). It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site; Facebook Analytics: Measure behavior across your owned channels and discover valuable insights. Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Autotrack and Facebook Analytics can be categorized as "General Analytics" tools.
Autotrack is an open source tool with 4.49K GitHub stars and 488 GitHub forks. Here's a link to Autotrack's open source repository on GitHub.
Instadart, Inc, MessagePro, and Someoddpilot are some of the popular companies that use Autotrack, whereas Facebook Analytics is used by ZabCab, Behind Digital, and myCrew. Autotrack has a broader approval, being mentioned in 4 company stacks & 48 developers stacks; compared to Facebook Analytics, which is listed in 8 company stacks and 7 developer stacks.