Autotrack vs Facebook Pixel

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Autotrack

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Facebook Pixel

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Autotrack vs Facebook Pixel: What are the differences?

Developers describe Autotrack as "Open source lib for automatic and enhanced Google Analytics tracking for common user interactions on the web (by Google)". It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site. On the other hand, Facebook Pixel is detailed as "A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns". A code that you place on your website. It collects data that helps you track conversions from Facebook ads.

Autotrack and Facebook Pixel can be categorized as "General Analytics" tools.

Autotrack is an open source tool with 4.47K GitHub stars and 482 GitHub forks. Here's a link to Autotrack's open source repository on GitHub.

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What is Autotrack?

It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site.

What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

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What are some alternatives to Autotrack and Facebook Pixel?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Matomo
It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Clicky
Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
See all alternatives