Bitly vs Rebrandly: What are the differences?

Developers describe Bitly as "The world's leading link management platform, powering billions of clicks each month across both web and mobile". Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Brand Tools. On the other hand, Rebrandly is detailed as "Create and share links with your custom domain name". It is a fresh approach to short links, which allows you to create cool, descriptive links using a custom branded domain name. Unlike other URL shorteners, links are simple to pronounce, easy to remember, and they promote your brand.

Bitly and Rebrandly can be primarily classified as "Link Shortening as a Service" tools.