Buffer vs Sendible: What are the differences?

Introduction

In the world of social media management tools, Buffer and Sendible are top contenders. However, they have key differences that set them apart. Let's explore these differences.

1. Pricing Structure: Buffer offers a simple pricing structure based on the number of social accounts and users, making it suitable for small businesses and individuals on a budget. In contrast, Sendible provides a tiered pricing model that offers more advanced features and customization options for larger brands and agencies, but comes at a higher cost.

2. Social Media Platforms Supported: Buffer primarily focuses on the major social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Sendible, on the other hand, supports a wider range of platforms including Pinterest, Google My Business, Tumblr, and more, making it a better choice for businesses targeting niche or specific audiences.

3. Content Scheduling Features: Both Buffer and Sendible allow users to schedule posts in advance, but Sendible offers more robust features such as content recycling, automated publishing, and approval workflows. These advanced scheduling capabilities are ideal for teams and agencies managing multiple clients and campaigns.

4. Analytics and Reporting: While Buffer provides basic analytics on post performance and audience engagement, Sendible offers more in-depth analytics with customizable reports and insights. Businesses looking for detailed data to track ROI and campaign effectiveness may prefer Sendible for its comprehensive reporting tools.

5. Collaboration and Team Management: Sendible excels in team collaboration with features like task assignments, approval workflows, and client collaboration tools. Buffer, on the other hand, is more focused on individual users and may not be as efficient for businesses with larger teams working on social media campaigns.

Summary

In summary, Buffer is a cost-effective option for individual users and small businesses with straightforward social media management needs, while Sendible caters to larger businesses and agencies with advanced features, wider platform support, and robust collaboration tools.