Overview

Facebook Pixel

Stacks317

Followers193

Votes0

Fathom Analytics

Stacks46

Followers37

Votes3

GitHub Stars8.0K

Forks383

Facebook Pixel vs Fathom Analytics: What are the differences?

Introduction

The Facebook Pixel and Fathom Analytics are both tools used for tracking online user behavior and engagement on websites.

Data Collection: The key difference between Facebook Pixel and Fathom Analytics is in how they collect data. Facebook Pixel collects a wide range of user data, including demographics, interests, and interactions with Facebook ads, while Fathom Analytics focuses on privacy and only collects non-intrusive data like page views, device type, and referrer information.
Ownership of Data: Another critical difference is in the ownership of data. With Facebook Pixel, the data collected belongs to Facebook, and they have control over how it is used and shared. In contrast, Fathom Analytics prioritizes user privacy by ensuring that the data collected belongs solely to the website owner, giving them full control over its usage.
Third-Party Use: While Facebook Pixel allows for retargeting and personalized advertising based on the collected data, Fathom Analytics does not provide such marketing capabilities. Fathom Analytics focuses on simple, privacy-focused analytics without utilizing user data for ad targeting.
Integration: Facebook Pixel is specifically designed to integrate seamlessly with Facebook's advertising platform, allowing for advanced retargeting and conversion tracking. Fathom Analytics, on the other hand, offers a straightforward integration process that is more focused on providing website owners with essential analytics insights.
Cost: Facebook Pixel is free to use for tracking basic website interactions, but additional features may require investment in Facebook advertising. In comparison, Fathom Analytics offers transparent pricing plans based on website traffic volume, with a focus on affordability and simplicity for all users.
Compliance: Facebook Pixel has faced scrutiny over data privacy concerns and compliance with regulations like GDPR, while Fathom Analytics prioritizes transparency and compliance by default, making it a reliable choice for website owners looking to prioritize user privacy.

In Summary,

The key differences between Facebook Pixel and Fathom Analytics lie in data collection methods, ownership, marketing capabilities, integration options, cost structure, and emphasis on privacy and compliance.

🔥 Trending in Analytics on StackShare

Google Analytics Analytics

Enterprise-class web analytics.

Try it View Docs Alternatives

Try

15

50.7k

Detailed Comparison

Facebook Pixel	Fathom Analytics
A code that you place on your website. It collects data that helps you track conversions from Facebook ads	Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.
Statistics
GitHub Stars -	GitHub Stars 8.0K
GitHub Forks -	GitHub Forks 383
Stacks 317	Stacks 46
Followers 193	Followers 37
Votes 0	Votes 3
Pros & Cons
No community feedback yet	Pros 2 Self hosted 1 Privacy friendly

What are some alternatives to Facebook Pixel, Fathom Analytics?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Maze

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.