Facebook Pixel vs Fathom Analytics

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Facebook Pixel

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Fathom Analytics

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Facebook Pixel vs Fathom Analytics: What are the differences?

Developers describe Facebook Pixel as "A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns". A code that you place on your website. It collects data that helps you track conversions from Facebook ads. On the other hand, Fathom Analytics is detailed as "Simple, open source website analytics library". Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.

Facebook Pixel and Fathom Analytics can be primarily classified as "General Analytics" tools.

Fathom Analytics is an open source tool with 5.63K GitHub stars and 227 GitHub forks. Here's a link to Fathom Analytics's open source repository on GitHub.

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Pros of Facebook Pixel
Pros of Fathom Analytics
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    - No public GitHub repository available -

    What is Facebook Pixel?

    A code that you place on your website. It collects data that helps you track conversions from Facebook ads

    What is Fathom Analytics?

    Fathom tracks users on a website (without collecting personal data) and give you a non-nerdy breakdown of your top content and top referrers. It does so with user-centric rights and privacy, and without selling, sharing or giving away the data you collect. It's a simple and easy to use for website owners at any technical level.

    Need advice about which tool to choose?Ask the StackShare community!

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    What companies use Facebook Pixel?
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    What tools integrate with Facebook Pixel?
    What tools integrate with Fathom Analytics?
      No integrations found

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      What are some alternatives to Facebook Pixel and Fathom Analytics?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Facebook Analytics
      Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Facebook Ads
      It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
      JavaScript
      JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
      See all alternatives