Facebook Pixel

134
78
+ 1
0
Piwik

1.4K
494
+ 1
74
Add tool

Facebook Pixel vs Piwik: What are the differences?

Developers describe Facebook Pixel as "A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns". A code that you place on your website. It collects data that helps you track conversions from Facebook ads. On the other hand, Piwik is detailed as "The ultimate open source alternative to Google Analytics". Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.

Facebook Pixel and Piwik belong to "General Analytics" category of the tech stack.

Piwik is an open source tool with 11.7K GitHub stars and 1.81K GitHub forks. Here's a link to Piwik's open source repository on GitHub.

Pros of Facebook Pixel
Pros of Piwik
    No pros available

    Sign up to add or upvote prosMake informed product decisions

    Cons of Facebook Pixel
    Cons of Piwik
      No cons available

      Sign up to add or upvote consMake informed product decisions

      - No public GitHub repository available -

      What is Facebook Pixel?

      A code that you place on your website. It collects data that helps you track conversions from Facebook ads

      What is Piwik?

      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      What companies use Facebook Pixel?
      What companies use Piwik?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Facebook Pixel?
      What tools integrate with Piwik?
        No integrations found
        What are some alternatives to Facebook Pixel and Piwik?
        Google Analytics
        Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
        Facebook Analytics
        Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
        Google Tag Manager
        Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
        Facebook Ads
        It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
        JavaScript
        JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.
        See all alternatives
        Interest over time
        How much does Facebook Pixel cost?
        How much does Piwik cost?
        Pricing unavailable