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Facebook Pixel vs Piwik: What are the differences?
- Implementation Process: Facebook Pixel requires the installation of a small code snippet on the website, whereas Piwik needs to be set up on a separate server which involves more technical expertise.
- Data Ownership: Facebook Pixel collects user data for Facebook's advertising platform, while Piwik keeps all data stored on the user's server, granting more control over access and usage.
- Customization Options: Piwik offers extensive customization options, allowing users to tailor reports and analyses to specific needs, while Facebook Pixel's customization capabilities are limited to Facebook's advertising features.
- Cost: Facebook Pixel is free to use but requires paid advertising to make full use of its capabilities, while Piwik offers a free open-source version and paid options for additional features and support.
- Data Privacy and Compliance: Piwik emphasizes data privacy and compliance with regulations like GDPR, providing tools to ensure user data is handled securely, whereas Facebook Pixel has faced criticism for its data privacy practices.
- Integration with Other Platforms: Facebook Pixel is tightly integrated with the Facebook Ads platform, providing insights on ad performance, whereas Piwik can integrate with various other tools and platforms for a more comprehensive analytics approach.
In Summary, Facebook Pixel and Piwik differ in implementation process, data ownership, customization options, cost, data privacy and compliance, and integration with other platforms.
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Learn MorePros of Facebook Pixel
Pros of Piwik
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Pros of Piwik
- It's good to have an alternative to google analytics35
- Self-hosted27
- Easy setup10
- Not blocked by Brave2
- Great customs0
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Cons of Facebook Pixel
Cons of Piwik
Cons of Facebook Pixel
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Cons of Piwik
- Hard to export data2
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What is Facebook Pixel?
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
What is Piwik?
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
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What companies use Facebook Pixel?
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See which teams inside your own company are using Facebook Pixel or Piwik.
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What tools integrate with Facebook Pixel?
What tools integrate with Piwik?
What tools integrate with Facebook Pixel?
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What are some alternatives to Facebook Pixel and Piwik?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Facebook Analytics
Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
JavaScript
JavaScript is most known as the scripting language for Web pages, but used in many non-browser environments as well such as node.js or Apache CouchDB. It is a prototype-based, multi-paradigm scripting language that is dynamic,and supports object-oriented, imperative, and functional programming styles.