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Facebook Pixel vs Toasted Analytics: What are the differences?
Facebook Pixel: A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads; Toasted Analytics: Simple, privacy-friendly website analytics and event tracking. Simple, privacy-friendly website analytics and event tracking that everyone can understand We're GDPR, PECR & CCPA compliant and we do not use cookies or collect any personal information, so there is not need to add annoying banners. Toasted Analytics is not blocked by ad-blocking extensions so it collects more precise data than Google Analytics..
Facebook Pixel and Toasted Analytics belong to "General Analytics" category of the tech stack.