Fragmatic vs Session Replay & Analytics That Fix What Matters
Overview
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Detailed Comparison
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled | Turn customer friction into measurable growth. Pinpoint struggles, prioritize fixes, and track results before users drop off. |
A/B Testing, Multivariate Testing, Split URL Testing, AI-suggested segments, real-time personalization, predictive heatmaps, marketing automation, conversion rate optimization | Heatmaps, Session Replay, Funnel Analysis, Conversion Funnels |
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