Freshchat vs Google My Business: What are the differences?

# Key Differences between Freshchat and Google My Business

Freshchat and Google My Business are two distinct platforms that serve different purposes in the digital landscape. Here are the key differences between the two:

1. **Functionality**: Freshchat is a customer messaging software that enables businesses to engage and support their customers through live chat, AI-powered chatbots, and proactive campaigns. On the other hand, Google My Business is a tool that allows businesses to manage their online presence, including their Google Maps listing, reviews, and search results. While Freshchat focuses on customer communication, Google My Business focuses on business visibility and reputation management.

2. **Target Audience**: Freshchat is primarily aimed at businesses that want to enhance their customer support and engagement processes by providing real-time support through various channels. In contrast, Google My Business caters to businesses that rely on local search and want to improve their online presence to attract more customers in their geographical area. The target audiences for these two platforms have different priorities and needs which are reflected in their functionalities.

3. **Cost Structure**: Freshchat offers pricing plans based on the number of active contacts and additional features, making it scalable for businesses of all sizes. On the other hand, Google My Business is a free tool provided by Google, with no direct cost associated with creating and managing a business profile. The cost structure of these platforms reflects their business models and target audiences, with Freshchat being a paid service and Google My Business being a free tool.

4. **Integration**: Freshchat integrates with various third-party applications and platforms, such as CRM systems, e-commerce platforms, and helpdesk software, to streamline customer support processes and data management. In contrast, Google My Business is more focused on integrating with Google products and services, such as Google Maps, Search, and Ads, to enhance local search presence and advertising capabilities. The integration capabilities of these platforms cater to different business needs and objectives.

5. **Customer Support**: Freshchat provides customer support to its users through various channels, including live chat, email, knowledge base, and community forums, to ensure that businesses get the assistance they need. On the other hand, Google My Business offers support mainly through online resources, FAQs, and community forums, with limited direct support options available to businesses. The level of customer support provided by these platforms differs, with Freshchat offering more personalized and direct assistance compared to Google My Business.

6. **Analytics and Reporting**: Freshchat provides detailed analytics and reporting features that allow businesses to track chat performance, customer interactions, response times, and user engagement metrics. In comparison, Google My Business offers basic insights and data on profile visits, customer actions, and reviews, to help businesses understand their online visibility and reputation. The analytics and reporting capabilities of these platforms cater to different data needs and priorities for businesses.

In Summary, Freshchat and Google My Business differ in functionality, target audience, cost structure, integration options, customer support, and analytics capabilities, catering to distinct business needs and objectives.