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Google Ads vs Kevel: What are the differences?
What is Google Ads? An online advertising platform developed by Google. An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
What is Kevel? Build a custom ad server in just weeks. It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform.
Google Ads and Kevel are primarily classified as "Ad Retargeting" and "Advertising" tools respectively.
According to the StackShare community, Google Ads has a broader approval, being mentioned in 88 company stacks & 189 developers stacks; compared to Kevel, which is listed in 38 company stacks and 7 developer stacks.