Google Search Console vs Matomo: What are the differences?
What is Google Search Console? A web service, provided free of charge for webmasters. It is a web service, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Its tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in search results.
What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
Google Search Console and Matomo can be categorized as "General Analytics" tools.
European Environment Agency, Payrexx, and House Extension Designs are some of the popular companies that use Google Search Console, whereas Matomo is used by Wongnai, sinnwerkstatt Medienagentur, and EdLab, Teachers College Columbia University. Google Search Console has a broader approval, being mentioned in 11 company stacks & 10 developers stacks; compared to Matomo, which is listed in 9 company stacks and 9 developer stacks.