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InfusionSoft vs Sailthru: What are the differences?
What is InfusionSoft? An all in one sales and marketing automation platform. It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
What is Sailthru? The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
InfusionSoft and Sailthru can be categorized as "Marketing Automation" tools.
Some of the features offered by InfusionSoft are:
- CRM
- marketing automation
- e-commerce functionalities
On the other hand, Sailthru provides the following key features:
- Analyze behavior, interests, and preferences.
- Generate unique data profiles.
- Automatically personalize every communication, in real time.
