Adzerk vs Quantcast: What are the differences?
Adzerk: It helps sites and apps find new revenue streams via APIs that make it easy to programmatically promote content and serve ads. It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform; Quantcast: A technology company specializing in real-time advertising and audience measurement. It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Adzerk and Quantcast belong to "Advertising" category of the tech stack.
Some of the features offered by Adzerk are:
- Decision API
- 2nd-Price Auction Algorithms
- UserDB Data Management Platform
On the other hand, Quantcast provides the following key features:
- Compete audience demographic analysis
- Measure audience trends and usage
- Measure audience for specific content