Taboola vs Adzerk: What are the differences?
What is Taboola? A discovery platform connecting people around the world with content they may like but never knew existed. Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.
What is Adzerk? It helps sites and apps find new revenue streams via APIs that make it easy to programmatically promote content and serve ads. It offers developers powerful APIs for promoting content and serving ads on their sites and apps. Developers get access to a multitude of APIs - from a Decision API for selecting the right content to promote based on hundreds of targeting inputs to Management APIs for building a self-serve advertiser portal to UserDB, a 1st-party data management platform.
Taboola and Adzerk can be categorized as "Advertising" tools.
Some of the features offered by Taboola are:
- Segmentation & targeting
- Content filtering
- Content library
On the other hand, Adzerk provides the following key features:
- Decision API
- 2nd-Price Auction Algorithms
- UserDB Data Management Platform