Leanplum vs Swrve: What are the differences?
What is Leanplum? The most complete mobile marketing platform, designed for intelligent action. Our integrated solution delivers meaningful engagement across messaging and the in-app experience. We offer Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics.
What is Swrve? An integrated mobile marketing automation platform for managing the customer lifecycle on mobile. We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
Leanplum and Swrve can be categorized as "Mobile A/B Testing" tools.
Some of the features offered by Leanplum are:
- Messaging - Deliver messages across multiple channels and increase relevancy by coordinating with in-app content.
- Automation - Respond to in-app activities at scale during every stage of the customer journey.
- App Editing - Take full control of your app experience without developer resources or App Store resubmissions.
On the other hand, Swrve provides the following key features:
- Tracking and analytics
- User segmentation and behavioral targeting
- Push messaging