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Matomo

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Umami vs Matomo: What are the differences?

What is Umami? Self-hosted open-source alternative to Google Analytics. It is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. It collects only the metrics you care about and everything fits on a single page.

What is Matomo? *A free and open source web analytics application *. It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Umami and Matomo can be primarily classified as "General Analytics" tools.

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Pros of Matomo
Pros of Umami
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    Self-hosted
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    Open Source
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    Full data control
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    Free
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    - No public GitHub repository available -

    What is Matomo?

    It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

    What is Umami?

    It is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. It collects only the metrics you care about and everything fits on a single page.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Matomo?
    What companies use Umami?
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    What tools integrate with Matomo?
    What tools integrate with Umami?
    What are some alternatives to Matomo and Umami?
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Analytics
    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
    Countly
    Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.
    Adobe Analytics
    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
    Open Web Analytics
    It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.
    See all alternatives