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  5. Matomo vs Umami

Matomo vs Umami

OverviewComparisonAlternatives

Overview

Matomo
Matomo
Stacks1.9K
Followers173
Votes6
Umami
Umami
Stacks39
Followers29
Votes0

Matomo vs Umami: What are the differences?

Introduction

In this comparison, we will evaluate the key differences between Matomo and Umami, two popular web analytics tools.

  1. Self-hosted vs SaaS: Matomo is a self-hosted web analytics platform, which means the user is responsible for hosting and maintaining the software on their own server. On the other hand, Umami is a Software-as-a-Service (SaaS) analytics tool, where the software is hosted and maintained by the service provider. This difference in deployment method gives users more control over their data with Matomo, while Umami offers the convenience of a hosted solution.

  2. Open source vs Closed source: Matomo is an open-source analytics platform, which means the source code is freely available and can be modified and customized as per the user's requirements. On the contrary, Umami is closed-source, and its source code is not accessible or customizable by users. This distinction allows Matomo users to have more flexibility and freedom in adapting the tool to their specific needs.

  3. Data Ownership: With Matomo, users have complete ownership and control over their data. As the data is hosted on their server, they have full access to it and can store it indefinitely. Umami, being a hosted solution, may have limitations on data ownership as users rely on the service provider's infrastructure.

  4. Feature Set: Matomo offers a comprehensive set of features for analytics, including visitor behavior tracking, e-commerce tracking, heatmaps, goal tracking, and more. It also supports advanced customization and integration options. Umami, in comparison, has a relatively simpler feature set focused on essential analytics metrics like page views and unique visitors. It lacks some of the advanced features available in Matomo.

  5. Data Privacy: Matomo emphasizes data privacy and provides features to help users comply with privacy regulations like GDPR. It allows for anonymizing IP addresses, Do Not Track (DNT) compliance, and data retention settings. In contrast, Umami's data privacy features may be limited as it is a hosted solution and operates under the service provider's data privacy policies.

  6. Community and Support: Both Matomo and Umami have active and growing communities, but Matomo, being an open-source platform, has a larger user base and a more extensive support network. Matomo users can benefit from community contributions, plugins, and a wealth of online resources. Umami, being a newer platform, may have a smaller community and fewer resources available for support.

In Summary, Matomo and Umami differ in their deployment method, source code accessibility, data ownership, feature set, data privacy emphasis, and community and support availability.

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Detailed Comparison

Matomo
Matomo
Umami
Umami

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

It is a simple, easy to use, self-hosted web analytics solution. The goal is to provide you with a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions. It collects only the metrics you care about and everything fits on a single page.

Powerful Web Analytics Platform; GDPR Manager
Simple analytics; Unlimited websites; Bypass ad-blockers; Light-weight; Data ownership; Multiple accounts; Share data; Privacy-focused
Statistics
Stacks
1.9K
Stacks
39
Followers
173
Followers
29
Votes
6
Votes
0
Pros & Cons
Pros
  • 1
    Self-hosted
  • 1
    Goals tracking
  • 1
    Updated regulary
  • 1
    Free
  • 1
    Full data control
No community feedback yet
Integrations
MySQL
MySQL
React
React
MySQL
MySQL
PostgreSQL
PostgreSQL

What are some alternatives to Matomo, Umami?

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Maze

Maze

Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.

Ackee (Analytics)

Ackee (Analytics)

Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.

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