Optimimo vs Swrve: What are the differences?
Developers describe Optimimo as "Real-time Mobile A/B Testing Platform". Optimimo provides flexible A/B testing and multivariate testing software that leverages segmentation by screen size, OS version, network connectivity, etc. This enables behavioral targeting on mobile, app usability testing etc. Also with features such as mobile Heatmaps, Navigation Flow Charts, Usability Surveys, Notification Popups, studying gyro movements of users and much more, you can be sure that all your conversion rate optimization requirements are fully covered by our product. On the other hand, Swrve is detailed as "An integrated mobile marketing automation platform for managing the customer lifecycle on mobile". We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
Optimimo and Swrve can be primarily classified as "Mobile A/B Testing" tools.
Some of the features offered by Optimimo are:
- Easy Implementation- Easy to integrate SDK that takes you just 10 minutes to before you start testing
- Idea Factory- Run variety of A/B tests ranging from Icons to Landing page layouts. Get some crazy mobile testing ideas here
- Real-Time Metrics- View variation performance, click maps, path flows and conversions in real time.
On the other hand, Swrve provides the following key features:
- Tracking and analytics
- User segmentation and behavioral targeting
- Push messaging