Outbrain vs Quantcast: What are the differences?
What is Outbrain? A web advertising platform that displays boxes of links to pages within websites. It is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader.
What is Quantcast? A technology company specializing in real-time advertising and audience measurement. It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Outbrain and Quantcast belong to "Advertising" category of the tech stack.
Some of the features offered by Outbrain are:
- Pay-per-click model
- Intelligent placements
On the other hand, Quantcast provides the following key features:
- Compete audience demographic analysis
- Measure audience trends and usage
- Measure audience for specific content