Sailthru vs Salesforce Marketing Cloud: What are the differences?
What is Sailthru? The platform for customer insights and personalized communication. Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform. We help brands cut through the clutter and build trust with their customers by recognizing and acting upon their individual interests.
What is Salesforce Marketing Cloud? A unified marketing platform to know consumers, engage them, and personalize their experience. Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
Sailthru and Salesforce Marketing Cloud can be categorized as "Marketing Automation" tools.
Some of the features offered by Sailthru are:
- Analyze behavior, interests, and preferences.
- Generate unique data profiles.
- Automatically personalize every communication, in real time.
On the other hand, Salesforce Marketing Cloud provides the following key features:
- Journey Builder
- Email Studio
- Salesforce DMP
Segment, Seven Corners, and Digital Pulp are some of the popular companies that use Salesforce Marketing Cloud, whereas Sailthru is used by Zola, Frank and Oak, and Fab. Salesforce Marketing Cloud has a broader approval, being mentioned in 11 company stacks & 7 developers stacks; compared to Sailthru, which is listed in 10 company stacks and 4 developer stacks.