Amazon SES vs Postal: What are the differences?

Introduction

In this article, we will discuss the key differences between Amazon SES and Postal. Amazon SES (Simple Email Service) and Postal are both popular email delivery services. However, they have distinct features and capabilities that set them apart. Below, we will outline the significant differences between these two services.

1. Pricing Structure: One key difference between Amazon SES and Postal is their pricing structures. Amazon SES offers a pay-as-you-go model, where users are charged based on the number of emails sent and additional features used. On the other hand, Postal's pricing is based on a fixed monthly subscription, regardless of the number of emails sent. This difference allows users to choose the pricing model that best suits their specific needs and budget.

2. Sending Limits: Another important distinction is the sending limits imposed by each service. Amazon SES provides a generous allowance for sending emails, with the ability to request for higher limits if necessary. In contrast, Postal offers unlimited sending within the purchased subscription plan, removing any concerns about exceeding limits or additional charges. The differences in sending limits can be a crucial factor for businesses with varying email sending needs.

3. Email Templates: When it comes to email templates, Amazon SES offers a more advanced and comprehensive solution. It includes a drag-and-drop editor and HTML customization options to create visually appealing and dynamic email templates. On the other hand, while Postal does enable template creation, its capabilities are relatively basic compared to Amazon SES. Users who require extensive email template customization may find Amazon SES more suitable for their needs.

4. Integration Ecosystem: Both Amazon SES and Postal offer integrations with popular platforms, but Amazon SES has a more extensive integration ecosystem. Amazon SES seamlessly integrates with various AWS services, such as Lambda, S3, and CloudWatch. This interoperability allows for the automation of email sending processes and easy integration with other AWS services. Although Postal also integrates with external tools, its integration options are somewhat limited compared to Amazon SES.

5. Email Deliverability: Email deliverability is a crucial aspect for any email service provider. Amazon SES boasts a highly reliable and reputable email deliverability rate, leveraging its robust infrastructure and reputation as a trusted email service provider. Postal also focuses on deliverability, but its reputation and infrastructure might not be as established as Amazon SES. Businesses that prioritize high deliverability rates may prefer Amazon SES for its extensive deliverability capabilities.

6. Additional Features: Finally, it's worth noting that both Amazon SES and Postal offer additional features that cater to specific user requirements. For instance, Amazon SES provides features such as email analytics, bounce and complaint handling, and email feedback loop integration. On the other hand, Postal offers features like read receipts, email open tracking, and link click tracking. The variation in additional features allows users to choose the service that aligns with their specific needs and preferences.

In summary, Amazon SES and Postal differ in their pricing models, sending limits, email template capabilities, integration ecosystems, email deliverability, and additional features. Businesses should consider these differences to select the service that best fits their email delivery requirements.