What is Amazon SES?
Who uses Amazon SES?
Amazon SES Integrations
Why developers like Amazon SES?
Here are some stack decisions, common use cases and reviews by companies and developers who chose Amazon SES in their tech stack.
We decided to use AWS Lambda for several serverless tasks such as
- Managing AWS backups
- Processing emails received on Amazon SES and stored to Amazon S3 and notified via Amazon SNS, so as to push a message on our Redis so our Sidekiq Rails workers can process inbound emails
- Pushing some relevant Amazon CloudWatch metrics and alarms to Slack
In 2010 we made the very difficult decision to entirely re-engineer our existing monolithic LAMP application from the ground up in order to address some growing concerns about it's long term viability as a platform.
Full application re-write is almost always never the answer, because of the risks involved. However the situation warranted drastic action as it was clear that the existing product was going to face severe scaling issues. We felt it better address these sooner rather than later and also take the opportunity to improve the international architecture and also to refactor the database in. order that it better matched the changes in core functionality.
PostgreSQL was chosen for its reputation as being solid ACID compliant database backend, it was available as an offering AWS RDS service which reduced the management overhead of us having to configure it ourselves. In order to reduce read load on the primary database we implemented an Elasticsearch layer for fast and scalable search operations. Synchronisation of these indexes was to be achieved through the use of Sidekiq's Redis based background workers on Amazon ElastiCache. Again the AWS solution here looked to be an easy way to keep our involvement in managing this part of the platform at a minimum. Allowing us to focus on our core business.
Rails ls was chosen for its ability to quickly get core functionality up and running, its MVC architecture and also its focus on Test Driven Development using RSpec and Selenium with Travis CI providing continual integration. We also liked Ruby for its terse, clean and elegant syntax. Though YMMV on that one!
Unicorn was chosen for its continual deployment and reputation as a reliable application server, nginx for its reputation as a fast and stable reverse-proxy. We also took advantage of the Amazon CloudFront CDN here to further improve performance by caching static assets globally.
We tried to strike a balance between having control over management and configuration of our core application with the convenience of being able to leverage AWS hosted services for ancillary functions (Amazon SES , Amazon SQS Amazon Route 53 all hosted securely inside Amazon VPC of course!).
Whilst there is some compromise here with potential vendor lock in, the tasks being performed by these ancillary services are no particularly specialised which should mitigate this risk. Furthermore we have already containerised the stack in our development using Docker environment, and looking to how best to bring this into production - potentially using Amazon EC2 Container Service
Our internal emails (such as exception notifications) are sent via Amazon SES, since it's cheaper than using Sendgrid. We also use Amazon SES as a fallback in case we have deliverability issues with Sendgrid. Amazon SES
Sending transactional emails, such as reminders, contact form notifications, confirmations …etc. Amazon SES
Amazon SES is the email service we commonly use in clous AWS e-commerce infrastructure. Amazon SES
Amazon SES's features
- Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.
- Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.
- Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
- Scalable – Amazon SES is based on the scalable technology used by Amazon web sites around the world to send billions of messages a year.
- Designed for use with other Amazon Web Services – You can track your bounces and complaints in Amazon Simple Notification Service (Amazon SNS), and you can set up Easy DKIM or verify any domain you administer via Amazon Route 53 with a few clicks of your mouse. There is also a free usage tier for emails originating from Amazon EC2 and AWS Elastic Beanstalk.