Amazon SES vs MailChimp: What are the differences?
Amazon SES: Bulk and transactional email-sending service. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2; MailChimp: Easy email newsletters. MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Amazon SES can be classified as a tool in the "Transactional Email" category, while MailChimp is grouped under "Email Marketing".
Some of the features offered by Amazon SES are:
- Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.
- Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.
- Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
On the other hand, MailChimp provides the following key features:
- Facebook Integration
- AutoConnect Templates
- Full Featured API
"Reliable", "Cheap" and "Integrates with other aws services" are the key factors why developers consider Amazon SES; whereas "Smooth setup & ui", "Mailing list" and "Robust e-mail creation" are the primary reasons why MailChimp is favored.
According to the StackShare community, MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks; compared to Amazon SES, which is listed in 1293 company stacks and 284 developer stacks.
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I have been using MailChimp and I found it the best choice for Newsletter and building email templates.
The only annoying part as a developer is when I started using their API through mandrill, The API itself work perfect, but the issue is in the templates.
I start by creating a template in Mailchimp then submit it to mandrill (this gives me the impression that API is a second citizen in mailchimp, but not a big deal, it works) then I update the template code through Mandrill and here start the problem because you loose the Sync between MailChimp and Mandrill. Mandrill has a very poor template editor and you can't Sync it back to MailChimp to use their greate template editor.
Everything else is great.
At zerotoherojs.com there are two kinds of mailing that I send.
- Important system emails.
- News and updates.
I send the important emails using Mailgun, and news and updates using MailChimp.
For managing your mailing list, and sending occasional newsletters, MailChimp is the best.
Our internal emails (such as exception notifications) are sent via Amazon SES, since it's cheaper than using Sendgrid. We also use Amazon SES as a fallback in case we have deliverability issues with Sendgrid.
MailChimp is used to provision our newsletters to our customers. To outsource the Email traffic its a good choice for the quality and services they provide.
Top-of-funnel email campaigns. Email communication with people who exist outside of our core automated systems (aka outside of our digital journey).
We use MailChimp for collecting signups on landing pages, our main app, for drip campaigns, and to send updates to users.
MailChimp is used by our business development team for email marketing and customer communications.
Sending transactional emails, such as reminders, contact form notifications, confirmations …etc.
Amazon SES is the email service we commonly use in clous AWS e-commerce infrastructure.
Some e-mail communication needs a independent provider, for these purposes we use SES.